Informed Candidates Are Most Sought After, No Matter If Candidate Is Actively or Passively Seeking Employment; Viewed As More Productive and Engaged

MILL VALLEY, CA AND LONDON, UK (October 30, 2017) – In today’s competitive job market, employers report that attracting quality candidates is their top challenge (in the context of hiring informed candidates) which is causing businesses to rethink what makes for an effective recruiting strategy.  Glassdoor®, one of the world’s largest job sites,  released new data* which reveals that tactics to recruit passive candidates are less effective, with three in four (76 percent) reporting a concern or challenge in attracting and hiring  passive candidates as they have grown wary of contact through networking sites such as LinkedIn and respond at a much lower rate.

When asked what types of candidates employers value most, hiring decision makers prioritize informed candidates above all other types of candidates, whether active or passive. Glassdoor’s research also reveals that informed candidates have become synonymous with quality: 88 percent of hiring decision makers agree that an informed candidate is a quality candidate. Informed candidates are viewed as well-researched, engaged and relevant. One in two (48 percent) of hiring decision makers say that informed candidates are prepared for an interview and ask pertinent questions, while a similar amount (46 percent) say that candidates such as this are knowledgeable about the job role.

“Recruiting strategies of the past are no longer enough to attract today’s candidates who are more informed than ever before thanks to transparency and more company information available online,” said Carmel Galvin, CHRO at Glassdoor. “Now that recruiting is more of a two-way street, the major challenge for employers is attracting quality job seekers. These informed candidates are well-researched, engaged, can reduce time to hire and result in more productive employees. Recruiters and hiring managers know that when a candidate recognizes who the company is, what the company is about and what it offers, that the recruiting process gets a whole lot easier.”

Informed Candidates Can Significantly Impact All Stages of Talent Lifecycle

The research shows that informed candidates save valuable time throughout the hiring process, reducing costs and improving the interview experience. The top benefits of interviewing informed candidates, according to hiring decision makers are: improved candidate experience (38 percent); reduced time to hire (34 percent); and improved hiring manager satisfaction (34 percent). Once hired, informed candidates are seen as having a positive impact on employee retention and engagement. The top benefits of hiring an informed candidate are: better employee retention (42 percent); plus, a more productive (42 percent) and more engaged (41 percent) employee.

Increased Drive to Get Informed Candidates the Information They Are Looking For

Those surveyed in Glassdoor’s research recognize that candidates want a wide range of information in order to make a decision about where to go to work. According to hiring decision makers, the top influences on whether a candidate joins their organization is salary and compensation (48 percent of those surveyed), company culture (37 percent) and company reputation/ employer brand (36 percent).

The data shows that hiring decision makers are increasing their investment in employer branding to help ensure candidates have pertinent details about their company and culture to attract informed candidates. More than one in three (35 percent) will increase their investment in employer branding over the next 12 months. These same hiring decision makers are also turning to employees as a valuable channel for sharing information about open jobs and work experiences. Nearly two in five (39 percent) will increase their investment in employee engagement over the same time period.

When candidates know a brand, it is easier to recruit. Three quarters (75 percent) of hiring decision makers say it is easier to attract top talent when those candidates know about the brand. A separate study** by Glassdoor amongst employees and job seekers backs this up: two thirds (65 percent) of Glassdoor users surveyed are more likely to respond to a recruiter from a company that they recognize than from a company they don’t recognise.

“Today’s candidate isn’t just looking for a job; they typically want their work to have purpose and their employer to share similar values. They are looking for the right company as much as they are staying away from the wrong ones. Hiring decision makers know what it takes to hire candidates and they’re using that knowledge to help fuel strategies that recruit these informed candidates. The key is enabling communication about your employment offerings through a broad set of channels,” added Galvin.

To learn more about your company’s candidate demographics on Glassdoor, visit the Glassdoor Employer Center by accessing a Free Employer Account.

To see more findings from Glassdoor research into informed candidates, view the research supplement.


*Aptitude Research Partners, 2017

**Glassdoor U.S. Site Survey, Aug 2017

About Glassdoor

Glassdoor is one of the largest and fastest growing job sites in the world today. Set apart by the tens of millions of reviews and insights provided by employees and candidates, Glassdoor combines all the jobs with this valuable data to make it easy for people to find a job that is uniquely right for them. As a result, Glassdoor helps employers hire truly informed candidates at scale through effective recruiting solutions like job advertising and employer branding products. Launched in 2008, Glassdoor now has reviews and insights for more than 700,000 companies in more than 190 countries. For labor market trends and analysis, visit Glassdoor Economic Research. For company news and career advice and tips, visit the Glassdoor Blog and for employer-related news and insights to help employers hire, visit the Glassdoor for Employers Blog. Visit or download our apps on iOS and Android platforms.

“Glassdoor” and logo are proprietary trademarks of Glassdoor, Inc.

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Europe: Joe Wiggins;

North America: Scott Dobroski;