With all the hubbub about short and sweet writing in this attention-deficit disordered culture, shorter isn’t always better when it comes to resumes.
Here are 3 reasons why longer resumes work:
1. Context matters. While lean and mean rules when it comes to copywriting, muscle still matters. After all, “lean” and “muscle” goes hand-in-hand, and a more muscular story may distinguish you from the next candidate. If you want to prove to your next hiring manager that you know your stuff, then visualize a story with rippling muscles that grip the reader.
Below is a before and after example that elaborates on why context matters.
Before: Completed 30,000-seat stadium painting, repairs and cleanup.
After: Withstanding triple-digit temperatures and complicated scheduling, and often operating alone, performed labor-intensive maintenance to support peak operating conditions of sports facilities, including: 30,000-seat stadium painting, repairs and cleanup.
By providing the context of challenges withstood (triple-digit temps and complex scheduling, while working alone), this candidate proves she can handle the heat and work independently to achieve timely goals.
2. Culture matters: A meatier resume affords opportunity to weave in your unique personality traits that set you apart and also help to court a right-fit employer. While a resume that blends narrative with concrete results may seem counterintuitive to just-the-facts resume speak, it works, because it connects emotion (and culture of the candidate) to his performance.
An example narrative lead-in: Ablaze with focused energy, Joseph Carter fuels his sales management brand by: Funneling sales into the pipeline, breeding partnerships, driving sales efficiencies and innovating joint strategies across large, diverse geographic territories.
3. Robust Stories Matter: Often, in an effort to be short and sweet, job seekers omit critical chapters of their professional story. While it’s true, the intention of a resume is to land the interview, don’t shortchange your story by assuming you’ve captured their attention with only a few words.
Sometimes, the value of providing a bit more detail—a multi-chapter approach—is building a stronger case that keeps your resume in the ‘call’ pile versus tossed in the trash.
Chapter 1: Spawned a sales team epiphany as to the value of ‘winning (bigger) in collaboration with diverse others.’ As result of multilayered, driving initiatives, revenue grew aggressively to >$950K in programs 1st year, before fanning out to multiple other markets.
Chapter 2: Within 12 months, the B2B partnership accomplished its sales plan, focused on gross profit, and within 24 months, became largest companywide, with >3.2M in sales.