In part one of this series, I discussed how one can promote themselves on Facebook to recruiters who patrol Facebook for hidden talent. In this post, I want to go more on the offensive and suggest ways that job seekers can turn the tables and engage recruiters who happen to be on Facebook. It’s a relatively simple method that anyone can employ presuming, of course, that they are on the most recent version of Facebook which has Graph Search enabled.
Let’s imagine for a moment that you work in the retail industry and would like to work for Target. A search for “recruiters who work at Target” returns more than 100 results.
On the right hand side are options to refine your search further. For the sake of argument, let’s make the “current city” Minneapolis, MN. At the time of this writing, there are four results.
Using the scientific process of eenie-meanie-minee-moe, I take a closer look at Curt who is an Executive Recruiter at Target. I see where he went to school and that he listed to KISS and AC/DC. (Well, who doesn’t?) Let’s say that Curt is exactly the recruiter I want to connect with as I (for example’s sake) am seeking an executive gig at Target. My first instinct is to click the “Message” button and say, “Hire me, hire me and hire me now!” But what if Curt, like me, does not want to receive work related type messages from Facebook? Hmm… Chances are that he is on LinkedIn!
In LinkedIn, he is a second-level connection for me. I can get introduced to him via a mutual connection or send him an invitation to connect with me via LinkedIn inmail. I could also send an email to his work email address. How? I would do a search to see how emails are formatted for that company (as shown below) and send him an email that way. My best guess based on the search results is that Target emails are firstname.lastname@example.org.
At this point, the pressure is on to get his attention. Whether I contact him via LinkedIn or via an unsolicited email, there is a chance that my email will be ignored, deleted or considered spam. So, how I can safeguard against that? Well, in a word, personalization. From Facebook, I learned that Curt is a fan of KISS. I did a quick search for “most popular KISS songs” and weaved their titles into my prospect letter. Check it out.
SUBJECT: I want to rock and roll all nite at Target and work every day.
I was made for lovin’ you and by “you” I mean Target. I am a Merchandiser from Detroit Rock City (by way of Atlanta, GA) and I am real strutter for finding the best products and deals for my former employers: Macy’s, Kohl’s and Kmart. I’ve had some crazy, crazy nights exceeding quotas, beating deadlines and staying under budget. Like a god of thunder, I know I can electrify any job you have related to merchandising on a national and even global scale.
I would love to chat about the possibilities and one day shout it out loud that I work for Target!
Can we talk?
Okay, to the average person, that might seem a bit quirky (to say the least). However, if Curt is a BIG fan of KISS, he will get the song references and hopefully be swayed to reach out to me. If nothing else, to comment on all the KISS songs and explore what other things we have in common. Make sense?
I would love to get your feedback on this approach and better yet, hear how you used this approach to land your next opportunity.