There has been a lot of buzz lately about Twitter becoming a publicly traded company. At this writing, it is reported that the stock price will be somewhere between $23 and $25 and I, for one, plan on investing. (Just sayin’…) So much is being speculated about what Twitter’s valuation means to investors, the technology industry and social media in general that one other important aspect is being ignored: the increased awareness of Twitter is good for job seekers.
Consider these stats: According to a recent Los Angeles Times article, Twitter has over 230 million active users and that is certainly going to increase post-IPO. According to the website All Twitter, at least 10% of Americans use Twitter during work hours. In May 2013, Twitter users favorited tweets at a rate of 1.6 billion times! This was four times the amount of favorites in May 2012. (For the uninitiated, favoriting tweets is akin to Facebook likes.) All quite impressive, you may be thinking, but how do those stats correlate with your job search?
There are a lot of people on Twitter discussing lunch, celebrity gossip, a bazillion things that you care absolutely nothing about… and jobs. If you search Twitter a certain way, you will find jobs being promoted as well as unadvertised opportunities. Furthermore, since a significant Twitter population is tweeting during office hours, I suspect employment-related tweeting to increase as well. Favoriting tweets is pretty common now and one way of attracting someone’s attention. Perhaps, a recruiter’s attention? Let me share a few examples.
Let’s look at the promoted jobs first by doing a search for “now hiring.” I get lots of results like the one below.
If I apply a hashtag like “#job” to my search and a job title, I can get more specific with my search.
What if I wanted to get very specific? Say, I wanted to focus on tweets made within 15 miles of New York City? For example: “now hiring” #job accountant near:nyc within:25mi
Have you ever heard of “Tweet My Jobs?” It is a social and mobile job distribution network. You can target jobs on Twitter by simply citing the hashtag “#tweetmyjobs” and a job title. For example: “tweetmyjobs” admin asst
All of the above examples point to an advertising opening of one sort of another. Wouldn’t it be great to find out about opportunities before everyone else? Or, at the least, before the masses do? Well, you can, if you know how to search. Try this search on for size: “my company needs” What you will find are people complaining that their employer needs to do something improve the workplace or their station personally. You will also see opportunities, like the one shown below. If you are someone versed in SEO, then the tweet below is a definite lead for your services. Make sense?
If you were to do a search for “looking to hire” then, you might discover small business owners looking to save money. After all, why pay to advertise on a job board when a quick (and free) request for leads on Twitter might accomplish the same result?
Looking for a gig to get you through the holidays? Try this > “dm me” holiday job
Here are a few more searches you might want to try as well.
“my company” “looking for”
“I need to hire”
“send me your resume”
What I like most about doing these types of searches on Twitter, well, any search for that matter, is that the results change frequent. So, even if you do not find anything now, try again later and something may turn up. (By later, I mean, by the end of the day.)
So once you have found a few interesting tweets, what next? Here are a few suggestions:
- Go to their Twitter profile. Is their a link to a company website or personal webpage? If so, why not reach out to them that way? Just in case you do not want everyone on Twitter to know that you are open to new opportunities.
- Follow them and (more than likely) they will follow you back. Should they do so, send them a message via DM akin to this: “Saw your tweet about X. Can we talk? [link to your LinkedIn profile]
- Create a new Twitter profile and openly respond to them. In this new profile, mention your expertise in the bio section. In this way, the person you are connecting with will be more apt to respond.
Hmm… I think I will do another post on Twitter soon. In the interim, let me know what you think of this approach. Maybe you can suggest some more Twitter searches to try?