Marketing is a constantly evolving industry. Every year, there are new technologies, new social trends and new markets to design marketing and advertising strategies around. This also means that there are a wealth of opportunities within the field that are constantly arising for people from diverse skill backgrounds, from technology to art.
Another benefit of going into marketing is that you don’t always need a degree to break in. In addition, unlike fields like engineering or medicine, the academic degree you hold doesn’t necessarily need to correlate with what you do in your job every day. If you’re just getting started in marketing, entry-level marketing positions already have relatively competitive pay: the average base pay for marketing assistants, according to Glassdoor salary data, for example, ranges between $32,000 and $55,000 per year. On top of that, there is significant room for salary growth in this profession — the average base pay for a senior marketing manager jumps to a range of between $73,000 and $141,000 yearly, for example.
On top of the potential for salary growth, the profession of marketing and advertising itself is expanding: according to the Bureau of Labor Statistics, employment for advertising, promotions and marketing managers is expected to grow by 10 percent between 2016 and 2026, which is faster than the average for other professions.
What kind of marketing job is right for you?
The field of marketing is diverse, with a need for skills from graphic design to Excel number crunching. There are many different roles available in marketing based on what your skills and interests are, including digital marketing, channel development, content marketing and product marketing. While a creative director and a market research analyst might be part of the same marketing department, their skills and daily duties couldn’t be further from one another. The jobs listed below cater to a wide skill set — but all of them have the potential for high pay.
Which marketing jobs pay the most money?
Glassdoor Pay Range: $94,000 – $342,000
The Chief Marketing Officer is responsible for the whole of an organization’s marketing and advertising activities. Their ultimate focus is to increase a company’s sales through effective marketing and advertising. Their duties include marketing budget management, conducting market research, managing the in-house marketing team and subcontractors, and managing the rollout of marketing and advertising campaigns.
Glassdoor Pay Range: $49,000 – $114,000
In marketing, channel development means finding and sustaining channels for a company to sell and market its product through — for example, through a value-added reseller or online direct. People who work in channel development must be personable and have good communication skills, because the job requires building relationships with a variety of channels and businesses.
Glassdoor Pay Range: $76,000 – $138,000
Global marketing managers are typically found in larger corporations, where a company has a wide geographic sales reach. This role requires being able to work with partners from diverse backgrounds, establishing and maintaining relationships, and the ability to learn and understand new places and markets. It also often requires some travel!
Glassdoor Pay Range: $85,000 – $201,000
Creative directors ensure that the creative juices are flowing in the advertising and marketing departments. Creative directors must be good at working with a variety of people from different career backgrounds, including graphic designers, copywriters, marketers and sales teams. Creative directors set creative visions for a product or brand, create a cohesive look for companies and campaigns, as well as hiring freelancers, subcontractors and full-time employees to help execute the creative vision.
Glassdoor Pay Range: $56,000 – $115,000
Content marketing managers are responsible for the marketing content a company puts out, such as blog posts and videos. Being a content marketing manager requires superior writing and editing skills, as well as knowledge of SEO. Content marketing managers also often work to shape the content marketing vision of a company. Content marketing managers must be good communicators, as they frequently must coordinate with freelancers and subcontractors, as well as work to communicate the company’s vision.
Glassdoor Pay Range: $81,000 – $145,000
Product marketing managers work to communicate the various attributes of a product to a market. This type of role is particularly common in the tech industry, where marketers must have a highly nuanced understanding of the capabilities and functions of their products. Product marketers work to both launch a product and to promote it throughout its lifecycle. Product marketing managers may manage larger teams of marketers underneath them.
Glassdoor Pay Range: $43,000 – $80,000
Marketing analysts gather and analyze data, conduct research and make reports and forecasts based on their findings. Using this information, they can scope out potential markets, chart product demand and give recommendations for pricing. The role of marketing analyst requires the ability to work with Excel and PowerPoint, as well as computational and analytical aptitude.
Glassdoor Pay Range: $50,000 – $104,000
Digital marketing managers are in charge of creating marketing and advertising that directs online traffic to a company website, increases a company’s online sales and increases a company’s online brand recognition. Being a digital marketing manager involves an intimate knowledge of social media marketing, SEO and eCommerce, among other areas.
Marketing Jobs Career Advice
If there’s a specific field of marketing that attracts you, then, by all means, go for a degree that will help you advance in that field, be it graphic design, psychology, sociology or simply a degree in marketing. In addition, the field of marketing has many levels of entry, from social media marketing to digital advertising, and some of these entry points will provide the valuable skills and experience needed to advance within the profession. If you have creativity, good communication skills and the desire to think big, then marketing is the place for you.