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Career Advice

How to Successfully Ace Your Next Marketing Interview

Posted by Glassdoor Team

Career Advice Experts

June 5, 2017

Whether you are a marketing expert or a student that recently graduated, the competition out there is tight, and the ability to prove results in your next marketing interview is essential. Most companies are searching for a marketing professional that can come in, implement innovative ideas and work smart to generate a return on investment.

With our helpful tips, you can set yourself apart from the rest of the candidates during your first interview if you use our best practices.

Build a Social Media Following

While it is good to have on the job experience in marketing, companies are more likely to hire a professional that has their own social media following. You don’t have to be the top social influencer in your city, but it will show that you are serious about your career because you share work from your portfolio and favorite industry articles to keep followers engaged.


Think of it as positioning yourself as a subject matter expert in your field. It may seem like unnecessary work but the knowledge gained while building a following on LinkedIn, Instagram and Twitter can be used to help your employer win over new customers. The goal is to deliver maximum results within the first ninety days of employment.

Dedicate Time to Researching the Company

Do you want to impress a hiring manager? One of the best ways to accomplish this is to understand the company culture and be familiar with how the organization is impacting your community. We highly recommend that you are familiar with the company’s annual revenue, competitors, and its target audience.

If you complete a thorough amount of research, you can briefly outline a case study about the company on an issue it faced and how they were able to overcome the problem with a solution. The hiring manager will be impressed that you went the extra mile to educate yourself on how the organization operates.

Prove How the Employer Can Profit from Hiring You

Besides dressing to impress and understanding your industry, you need to think of yourself as a business. It means explaining marketing challenges at your most recent job, the steps you took to solve the problem and financial gains achieved. It is wise to start creating a folder of revenue that you helped your current employer gained. This information will help you effectively promote how much you are worth to a potential employer. If you won an award for a successful marketing campaign, mention this as an example before the interview ends.

Another good point to include is how you can see yourself helping the company in the first 90 days of employment. If you have the time, create a 30-60-90 plan and highlight the most important points that will establish you as a thought leader.

Pay Attention to What the Hiring Manager Says

Most marketing professionals are wired to be creative when questioned. As you are listening to the hiring manager speak, try to remember what matters to her the most and the description of the professional that the company wants to hire. When you answer the interviewer's questions, tailor your answers to what is important to the hiring manager. An interview can be a stressful experience, but when you have control over your thoughts, it will give you the power to present yourself in the best way possible.

Remember that there are powerful interview questions that most employers ask. Take the time to figure out how you will answer these questions, and it will feel more like a conversation than a nerve wrecking interview.

Add Certifications to Your Skills

Successful marketers take advantage of free certifications to enhance their skills. One course that is worth completing is the Google Analytics certification which is free. The last thing you want to do is add you are a guru in analytics and AdWords on your resume and you are unable to define it during an interview. Be prepared to explain it like a subject matter expert to impress the hiring manager. The other certifications to consider before you start applying for your dream job are Hootsuite, Google, and HubSpot.

Remember Our Success Tips for Your Next Interview

The marketing industry is constantly changing. It is vital to stay on top of the latest news to position yourself amongst the competition. If you use this article as a blueprint for your next interview, you will be more prepared to carry on a conversation about where you can fit in the company.

Most importantly, marketing is about solving customers problems by effectively communicating a company’s products and services. Once you use the advice we outlined, you can start a new chapter in your career in the job that you deserve.

Makeda Waterman is a professional writer with an Education in Journalism, Mass Communications, and Public Relations. She writes for the Huffington Post Canada and Elite Daily on millennial topics with the goal of helping people improve the quality of their lives and career.

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