In recent years, media reports were filled with stories of companies with waning company culture, employee walk-outs, and questionable leadership. It’s no surprise, then, that many top brands have slipped when it comes to the opinions and sentiments of their workforce. However, 2020 marks the start of a culture-first decade in which employers are doubling down on employee engagement and creating a workplace that anyone would love to come to every day. And at the forefront sits sales and marketing software company, HubSpot, which has been named the #1 Best Place to Work according to reviews from those who matter most — their own employees.
Glassdoor’s 2020 Employees’ Choice Award is the most competitive to date, with more eligible companies than ever, showcasing how many companies are prioritizing culture in their workplaces. HubSpot beat out the likes of Salesforce, Facebook, and Bain with a 4.6 company rating during the eligibility period and rave reviews for “work-life fit”, supportive leadership, and career development. Perks like unlimited PTO, parental leave and remote work flexibility don’t hurt either.
You may be asking yourself, “Since the culture is so great, why don’t I check out jobs at HubSpot?” To that we say, why don’t you! Not only are they hiring across 9 countries and tout a bunch of remote roles, they also make a pretty strong case for why you should work for HubSpot.
We spoke to HubSpot’s Chief People Officer, Katie Burke, about winning the Best Places to Work award and what makes HubSpot the perfect place for your next job. Here’s what she had to say.
Glassdoor: Congratulations on your win for the #1 Best Place to Work! What are two or three steps your company has taken within the last year that may have led to this huge win?
Katie Burke: First off, thank you. We’re truly humbled to be named the #1 Best Place to Work on Glassdoor. (I had to pinch myself a few times when we first heard the news.) I’m also personally grateful to our employees who took the time to leave Glassdoor reviews and share their feedback about working at HubSpot over the past year.
Company culture has always been in our DNA at HubSpot. That’s why I believe this recognition is a testament to not only the progress we’ve made on culture in 2019, but to the progress we’ve made since day one. Creating amazing cultures where people can do their best work doesn’t happen overnight. Since publishing the HubSpot Culture Code in 2013, we’ve been committed to helping employees grow, both personally and professionally. We’re constantly evolving how we walk the walk on our core values of HEART (humble, empathetic, adaptable, remarkable, transparent) as we scale. We’re always thinking about how we can be more inclusive in our candidate and employee experience. We’re often rethinking how we can empower employees to have an impact on customers’ lives. That’s why seeing HubSpot’s name in the top spot on Glassdoor’s Best Places to Work list is a cause for celebration, but it’s also a reminder that company culture is never done. There’s always more we can be doing to be #1 to our employees.
This year specifically, there were key areas we doubled down on that I think have made an impact on employee happiness and belonging. The first is our commitment to a true sense of inclusion globally for our employees. In just the past year, we set our first company-wide diversity goal, built out a dedicated team devoted to diversity, inclusion, and belonging, and launched a new and improved HubSpot Diversity Data Report to build on the work we had started over the past four years, and I think the results are resonating with our employees globally, though we still have a lot more work to do. Creating a culture of belonging is a constant work in progress.
Second, we really spent this year bringing our employees back to our mission of helping millions of organizations grow better. As a result, our employees feel a strong sense of mission–we are absolutely building and marketing software, but at our core, we are helping millions of organizations grow their revenue, their impact, and their reach with our software, services, and philosophy. We take the promise of helping organizations grow better seriously. So we spent more time this year talking about the work and less about the perks. It turns out the best people in the world care more about making an impact than they do about free coffee. They care about the problems they solve and the people they get to solve them with–we are lucky enough to come in every day and deliver well on both of those criteria.
Glassdoor: This award signals to job seekers that this is an amazing place to work. What are two to three benefits, practices or traditions that are unique to your company?
Katie Burke: When you ask HubSpot employees why they love working at HubSpot, you’ll likely hear the same few sentiments: our culture of flexibility, autonomy, and transparency. So if you’re ready to grow, personally and professionally, and make an impact, you should apply to HubSpot.
I believe our level of flexibility is unique; employees are encouraged to build work around their lives, and not the other way around. And, our benefits, perks, and culture make that life-work integration possible. Leadership embraces the idea of ‘leaving loudly’ and sets the tone that unplugging isn’t just important, it’s critical to doing great work. In that way, employees have full autonomy over their work/life balance, as well as autonomy in their work. Every employee is encouraged to think like a founder; we openly share company information (up to and including board decks) and ideas so that everyone feels empowered to make decisions, regardless of level, tenure, or location in the company.
Lastly, this is a great place to learn. Working at HubSpot is like getting an MBA, every day. From our hands-on onboarding and the library of courses in our Learn@HubSpot online platform, to our manager ThinkSpaces and annual mini-MBA Fellows program, there are countless opportunities to develop your soft and hard skills. As a company, we’ve always been committed to helping people grow – from customers to employees – and I think our learning and development opportunities today are world-class.
Glassdoor: What types of innovation are you investing in for 2020?
Katie Burke: In 2020, we are investing more to make HubSpot a best place to work for remote employees—we have more than 250 remote employees, and we want to ensure that we give them a remarkable experience as we scale and grow as a company.
We are also investing in health above and beyond physical health for employees-we have a bunch of programming to celebrate holistic health at HubSpot, including a Global Health Week that celebrates mental and physical employee and family health globally, and that’s something we want to continue investing in.
Finally, we are investing in learning and growth for our employees. We now offer two classes of HubSpot Fellows each year, a mini-MBA program with internal and external faculty, a Great Manager Award programming with learning and growth opportunities for top people managers globally, and new programming for our director+ population that includes internal programming but also a partnership with The Leadership Consortium, a startup founded by Frances Frei out of HBS, with a commitment to making executive leadership more diverse, inclusive, and remarkable.
Glassdoor: 2020 is all about employee engagement and company culture. How is your company investing in company culture?
Katie Burke: Candidly, our best investment as a company was the head start we got on this seven years ago–we have always treated culture and employee experience as a business priority, so we are not surprised, just delighted, that more companies are making it a clear focus.
I think the thing we are investing in is humility and vulnerability as an organization. Tech has fallen victim in the past to acts of hubris, and one of the greatest gifts we can offer our candidates, employees, and customers is the assurance that we won’t stop listening to feedback, iterating, and improving as we grow. We want to be the best company in the world at getting better we as grow and evolving to meet the needs of our candidates, employees and customers, and doing so requires exceptional focus on our mission but also the recognition that our work is never done.
Glassdoor: If you could speak directly to job seekers looking at open roles at HubSpot, what would you say about why they should apply?
Katie Burke: In 2020, HubSpot will continue to focus on remote hiring, and on evolving our remote recruiting, onboarding, and employee experience. We introduced some great programming for HubSpot’s remote community in 2019 and now we’re doubling down by opening more remote positions in the US, Ireland, and Germany next year. It’s an exciting time for remote work at HubSpot, so if you’re curious about joining our remote team, you can learn more here.
If a job seeker asked me why they should apply to HubSpot, I’d tell them that there’s no better place to grow, personally and professionally. Because HubSpot’s a “scale-up”, there’s no shortage of interesting challenges to work on, and your work has a direct impact on customers’ lives. But just as important as the work itself, is how you do it, and at HubSpot we’re committed to helping you do your best work. From our culture and diversity programming, to our flexible benefits like unlimited vacation and 16-week parental leave, to HubSpot’s learning and development opportunities, HubSpot is a place where you can solve for growth, opportunity, and global exposure with a mission that’s meaningful and a culture of people who truly care.
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