Career Advice

How To Get A Job Using A Google News Search

The job market is tough, to be sure. It helps to have an edge, you know, to do something different than what everyone else is doing to find a new job.  I want to show you an example of what I mean. Let’s say that you are looking for an executive administrative assistant position. What would you do? Let me guess: Go to a job board and send your resume to every opportunity you find online. I bet in most cases, you don’t even read the job descriptions. Am I right?

I propose that instead of doing that, you pursue opportunities before the job description is written. How? Follow my logic, when executives land a new role, there is typically an announcement of some kind.  More often than not, it’s in a press release.  Once you learn that an executive has a new gig somewhere, you can try to land a position as their administrative assistant in their new job. In some cases, administrative assistants follow their boss to greener pastures. If you find that is the case, such could mean there is an opportunity at the executive’s old job when the new executive arrives in need of administrative support. Make sense? If you nodded your head yes to that, then this is what you would do to track executives in transit.

Hope over to Google News and run this search:

“new role as” (executive | VP | director | CFO | CTO | chief | “head of”)
-sports -actor -actress –coach

Google News 1

Be sure that you are searching Google News and not Google Search itself. Reason being, Google News will give you recent results, whereas Google Search will give you a mix of old and new.

Now just in case the search I did confused you, let me break it down. I am asking Google News to search news stories that have the phrase “new role as” somewhere in the article and one of the following words: executive, VP, director, CFO, CTO, chief or “head of.” I don’t want results about Hollywood actors, coaches or sports stars which is why there is a minus sign in front of the words: sports, actor, actress and coach.

So what next? Let me walk you through an example.

Now, by scientific process of eeniee-meenie-minee-moe, I choose the article, “True Religion Appoints David Conn as Chief Executive Officer and Announces New Leadership Team.” Here are some quotes from the article:

“True Religion Apparel, Inc. today announced the appointment of David Conn as Chief Executive Officer….”

“Mr. Conn joins from VF Corporation with deep leadership experience and vast knowledge in brand management and marketing in the apparel and footwear industries. Prior to his time as President of VF Retail Licensed Brands, Mr. Conn served as Executive Vice President of the Iconix Brand Group, where he was a senior leader and played a key role in growing that business.”

Okay, so David Conn is the new CEO of True Religion and was formerly of VF Corporation. I do a web search for True Religion Brand Jeans and find their corporate contact information. Now that I have a phone number, I can:  1) call the company during office hours and get their mailing address so I can send David Conn a handwritten note and resume or, 2) get an email address so I can email them a note of congratulations and offer my services or, 3) both; most likely both.

Of course, there are some drawbacks to this method. Executives featured in the news might not be starting new jobs in your town. This method also does not help you find your next job quickly as you have to consider time to get attention and cultivate the relationship. Make sense? Nevertheless, this method can be quite effective and certainly one with little (if any) competition.