Pictures are critical for career sites because they help show the culture of a company – that’s one of the most important criteria job candidates look for.
The best employers themselves are getting into the picture mix too.
Check out Yelp’s Careers page:
…or Hotwire’s Careers section:
Video Is Next
The next wave of visual transparency will be video.
Videos are really just moving pictures and so they provide an even deeper look into a company’s culture.
The very best employers I know already have videos about their companies or are actively working on them.
Check out Buddy Media’s short video clip:
And employers such as Salesforce, Twitter and Klout are having their hiring managers interviewed on sites such as my own, Ongig:
I predict images and video of employers will be standard on the Web within five to ten years.
Any careers site that doesn’t have pictures and videos will soon be considered archaic… like help wanted newspaper ads are today.