While the futurists vie for the first-place ribbon in having predicted the resume’s demise, the resume heart beats strong.
Social Profiles Are Modes of Transportation For Your Resume
The primary challenge with many articles written by these forward-thinking bloggers is that they want to present a replacement to the resume when, in fact, they’re simply suggesting methods to modernize the vehicle in which your ‘career story’ travels.
It’s really no different than the evolution of transportation over the centuries from horse and carriage to ships, to trains, to automobiles and to airplanes. All of the listed methods are vehicles to transport your body. Similarly, the resume is a vehicle to transport your career message.
A recent Harvard Business Review blog post, “Do You Need a Resume In the LinkedIn Era?” further underscores the drumbeat (and confusion) about what a resume really IS. The answer: a resume is a career story that tells the who, what, when, where, why and how YOU (the career job seeker) do what you do, and then connects the value of all that to its target reader (the hiring decision-maker).
A Good Resume Bonds With the Company’s Pain
A well-written resume bonds with the pain points of the hiring company and is clear in articulating how the job candidate will help alleviate that pain through a) solving financial issues; b) driving more revenue; c) lifting profit margins; d) eradicating customer service issues; e) stamping out operational problems; f) smoothing employee infighting; and so on.
A Resume Is a Separate Living, Breathing Entity From Social Profiles
While LinkedIn, Google+, Facebook, About.me, Twitter and all of the other social media venues offer a diversity of vehicles in which to situate components of your career story, the resume story itself is a separate living, breathing entity. It must regularly be analyzed, nourished and fueled with new content, maintaining a strong, muscular look and feel—robust and current language that speaks to the here and now and lifts the reader.
If managed well, a healthy and energized resume story will equip you with the words to funnel into your social media profiles.
Social Media Sites Merely Host Your Resume
So, while the lines may seem a little blurred in today’s fast-moving, technology-centric world, the fact is while LinkedIn and other resume media are GREAT – third sites merely ‘host’ resume elements – they have technology limitations (including word-count and other walls that you must fit your story into). Careerists should be VERY aware that their story must FIRST be orchestrated offline and then strategically funneled into these various illustrious online venues.
Blank-Page Construction Is Foundational To a Meaningful Job Search
So, before you go racing to LinkedIn, or any other social media technology to begin ground-up construction of your career narrative, stop and think, “What is the foundation of my story?” and then reboot. Start from a ‘blank-page’ if you will—and today’s most common virtual blank page is Microsoft Word. Begin connecting words to the page to prove to the target companies you wish to attract that YOU are their next great hire! Leverage those words, phrases and paragraphs to strategically fuel your social networking profiles.