Between the content you share and the people you connect with, it’s clear that social media is important to today’s job search. We hear so much about the social media job search, it’s hard to believe that just six years ago, only 78 percent of recruiters were using social media. Now, 94 percent of employers are using social media as part of their recruiting strategies.
As social media is picked up by more and more recruiters, it is essential for job seekers to find new and better ways to use it to their advantage. Here are some methods you might not have tried using to land a job on social media:
Reach out to recruiters directly. The most direct way to use social media for your job search is to reach out to recruiters and employers directly. You need to make a list of companies (large and small) where you want to work and then do some research to find out who in that company could be responsible for hiring you. This might be challenging depending on the size of the company, but the work will be worth it.
Once you find out who will be influential in the hiring process, follow them on Twitter and request to connect with them on LinkedIn. On LinkedIn, it is especially important that you introduce yourself in the connection invitation. Explain who you are and that you are reaching out because you’d like to learn more about different roles in the company. Don’t ask for a job in your initial invitation. Work your way up to it.
You can also connect with recruiters after you’ve already had your interview. It will be a little easier for you to find them, since you’ve already met them and know their name. Recruiters like to use social media to check up on candidates after the interview process. If you reach out directly to your interviewer, you’re making their job easier and showing you have nothing to hide.
Connect with professionals currently in the job you want. Aside from reaching out to recruiters, you should also try to connect with people who currently have the job you want (or a similar one). These people can be really valuable connections because you can learn a lot from them.
Once you follow them on Twitter and LinkedIn (and introduce yourself like with recruiters), you can ask them anything and everything about their current job. Some professionals are very happy to help out their peers in this way, and can provide great insight. For example, you can ask about their experience in the hiring process, company culture, their daily routine, etc. There is so much information you can learn from the person who has experience in the job you want.
In fact, if you build a strong enough relationship, you might develop a great professional connection for years to come.
Make yourself searchable. Another thing to keep in mind is that not only should you be searching for recruiters, but recruiters might be searching for you. According to a recent survey, 96 percent of recruiters use LinkedIn to search for candidates and 94 percent use it to contact them. You want to set up your social media profiles so the best employers find and want you.
Start by filling your LinkedIn profile with valuable and relevant content. Optimize your profile with strong keywords reflecting your skills and accomplishments.
Next, align yourself with the company culture. Employers want candidates who will fit the company culture, so you need to research the culture of your ideal companies and embody it in your profile. Social media makes this really easy because 65 percent of recruiters use it to showcase employer brand and nearly 50 percent use it to post about company culture.
Finally, you should share valuable and relevant content on your social media profiles. Throughout the hiring process, 93 percent of recruiters use LinkedIn to keep tabs on candidates. Use this to your advantage by posting news and trends about your industry and ideal companies. When recruiters come to check on your LinkedIn or Twitter profiles, they will see you care about staying informed.
Social media is one of the most essential pieces of the 2013 job search. More candidates who come from referrals like social media last longer than three years in a company than any other hiring source, especially job boards. So don’t just ignore the social media job search. Take advantage of the opportunity to stand out and land the perfect job.