What's the difference between average job seekers and the ones who outshine the rest? It's their determination to land their dream job.
Job seekers who stand out to employers are brand advocates for the company before they even get hired. Employers want to hire people who believe in their brand because they know these employees would promote their mission from the inside out. This is why it's important for job seekers to display their enthusiasm for a company during their job search. The connection you make as a brand advocate will help you stand out to employers during the interview process.
If you want to become your future employer's biggest fan, you need to adopt the mindset of a brand advocate. Brand advocates are individuals who promote and believe in the mission of a company. Not only are brand advocates huge fans of an employer, but also they boost the success of the company.
So how can being a brand advocate for your dream employer score you a job? Well, it presents you with an excellent networking opportunity. You'll be able to learn about the employer's story and find ways to interact with their current employees. Remember, 70 percent of jobs aren't posted -- so if you establish a personal connection with an employer, you'll be more likely to discover open positions that no one else knows about.
If you want to network your way into your dream job, here are some tips to help you become your future employer’s biggest fan:
Know their website, inside and out.
Before you can become an employer's fan, you need to know your facts and background about the company. The only way you can successfully advocate a brand is if you are passionate and have a connection to it. You can start developing this relationship with the employer by thoroughly reading their website, checking out their blog, and connecting with them on social media. This will help you learn more about the company's mission and their culture.
Make sure your online presence is up-to-date.
As of February 2014, there were 277 million users on LinkedIn. If you aren't one of these members, you're going to have a difficult time becoming a brand advocate for your dream employer. Once you have your online presence established (and have created a LinkedIn account), you can begin networking with companies you'd like to work for. Your online presence is the easiest way to display your passion for a particular company. Employers want to see you’re active online and have an interest in networking with them.
Identify key leaders of the company.
Ideally, you want to connect with people who have the proper hiring authority. For example, if you want to network your way into a company's marketing department, you should probably reach out to the professionals who hold leadership positions in those departments. This will give you the chance to gain an inside perspective about the company and valuable connections.
Start building relationships.
Once you've gained an understanding of the employer and have identified their key leaders, you'll be able to start networking your way into the organization. The first place you should begin is LinkedIn. There are millions of LinkedIn groups, so you're more than likely to find one created by the company you want to work for. This is a great way for you to make connections with current employees and learn more about the employer’s brand. Not only should you follow the company on LinkedIn, but also on Twitter and Facebook. This will ensure you're receiving their latest updates and will help you become a better advocate.
If you can show an employer you're already a huge fan before they hire you, you'll surely catch their attention during the hiring process. Most employers realize their employees are their biggest brand advocates. Job seekers who display this passion throughout their resume, cover letters, and networking efforts are more likely to create a lasting impression that lands them a job!