Three career experts recently released The Twitter Job Search Guide, an information-packed, step-by-step guide to advancing your career and finding a new job by spending about 15 minutes a day with Twitter. The book’s authors, Susan Britton Whitcomb (@SusanWhitcomb), Chandlee Bryan (@chandlee), and Deb Dib (@CEOCoach), have all developed loyal followings on Twitter and have used the social media tool to build their own personal brands. In this guide, they offer 235 pages of strategies and advice to help you do the same.
- Keep your goals in mind. You’re not using Twitter to chat with your buddies, although you may do that occasionally. If you’re going to accomplish something in 15 minutes a day, you need to be focused on communicating your individual brand and value to your target audience.
- Build that audience deliberately. Want to work at a company like Accenture or Starbucks? Research the companies you’d like to work for, and follow their recruiters and hiring managers. In many cases, they’ll follow you back and shortly, you can have a captive audience for job-searching questions. You can also read and respond to their tweets to learn more about their needs and personalities and begin building relationships with them.
- Focus on relationships. It’s easy to get preoccupied with your own personal job search, but remember that Twitter, like any form of networking, is about building relationships. That means you should be giving back (by responding to others’ questions or providing useful resources) as often as you are asking for help or asking questions.
- Show what’s in it for them. The authors of The Twitter Job Search Guide recommend developing a branded value proposition, which “answers the employer’s question, ‘What’s in it for me?’ with a clear, concise message that expresses tangible benefits from your services.” For instance, how will you help the company make money? Do you bring the right chemistry to fit within the company’s culture?
- Learn to be brief. Twitter’s mandatory limit of 140 characters in each tweet can teach you to mince words and communicate great meaning with fewer of them. Whitcomb, Bryan and Dib even recommend transferring this skill to your printed (or emailed) resume. A “Twit-Fit” resume is made up of about 10 tweets, each tightly focused on what you bring to the table, the proof of your performance from past positions, and the specific skills, passion and process that make up your personal brand.
Job-searching with Twitter really can work; the book includes numerous examples from people who have secured the jobs they wanted through relationships or inside information found on Twitter. So if you’re in the job market, keep tweeting (with a purpose)!