Marketing Analyst Job Description

What is a Marketing Analyst?

A market analyst is responsible for studying market conditions to assess the potential sales of products and services. The successful market analyst will be able to analyze qualitative data, trends, strategies, and competition aiming at increasing competitiveness. The goal of a market analyst is to assist companies to determine what products are in demand, who will purchase the products and the price they are willing to pay. The majority of market analysts are employed by marketing agencies varying in size within different companies and industries.

A Bachelor's degree in Marketing or Statistics along with demonstrable experience is required for market analyst positions. Successful marketing analysts possess excellent analytical and numerical skills and are deeply creative with great problem-solving skills.

Marketing Analyst Job Description Template

Job Overview

Come work at Example Co., a leading firm in our industry in the metro area. We're pleased to have a 4.0 Glassdoor rating. We are looking to hire an experienced Marketing Analyst to help us keep growing. If you're hard-working and dedicated, Example Co. is an ideal place to get ahead. Apply today!

Responsibilities for Marketing Analyst

  • Perform valid and reliable market research SWOT analysis
  • Utilize online market research and catalog findings to databases
  • Devise and evaluate methods for collecting data (Surveys, Questionnaires, Opinion Polls)
  • Formulate a plan and present it to senior management or a client
  • Interpret data, formulate reports and make recommendations
  • Gather and analyze statistical data using modern and traditional methods to collect it
  • Design specific research methods such as questionnaires
  • Remain fully informed on market trends, other parties researches and implement best practices

Qualifications for Marketing Analyst

  • 5+ years experience in marketing or related field
  • Posses search engines, web analytics, and business research tools acumen
  • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
  • Strong communication and presentation skills
  • Deep knowledge of data warehousing, and mining
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
  • Working knowledge with CRM programs
  • Strong analytical and critical thinking
  • Advise clients or senior management on the best ways to use provided data

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Employers: How to Write Great Job Descriptions

  • Be sure to mention requisite years of experience and educational requirements
  • Tell job seekers what's unique about your company and job
  • Ideal length is a few paragraphs or about 200 words
  • Make sure to use appropriate paragraph breaks and bullet points so it’s easy on the eyes
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