Marketing Coordinator Job Description

What is a Marketing Coordinator?

Marketing coordinators assist the marketing department with its initiatives and programs. Their responsibilities can vary greatly depending on the company. Tasks may include: coordinating marketing and community events, assisting with the development, execution, and monitoring of email, digital, social media, and content marketing campaigns, creating original content, and conducting market research.

Most marketing coordinators have a Bachelor's degree in marketing, advertising, business administration, or a related field. Creativity is one of the most important skills for marketing coordinators, and a typical marketing coordinator also has excellent project management and communication skills.

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Job Overview

Come work at Sample Company, one of the leading firms in our industry in the Capital City area. We're proud of our 3.5 rating on Glassdoor from our employees. We're now hiring an experienced Marketing Coordinator to help us keep growing. If you're hard-working and dedicated, Sample Company is an excellent company for you. Don't hesitate to apply.

Responsibilities for Marketing Coordinator

Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating iteneraries, and ordering marketing collateral
Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
Create, proofread, and edit copy for various marketing channels, ensuring consistent voice
Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
Conduct market research and identify trends

Qualifications for Marketing Coordinator

Bachelor's degree in business administration, marketing, communications, or a related field
1-3 years of experience in marketing
Must have strong organizational and project management skills, as well as attention to detail
Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
Must be a self-starter and able to independently move projects forward, priotitize tasks, and meet deadlines
Must have strong analytical skills to analyze metrics and create reports
Must have a high level of creativity
Occasional travel may be required

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Tell job seekers what's unique about your company and job
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Make sure to use appropriate paragraph breaks and bullet points so it’s easy on the eyes

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