SEO specialists are marketing professionals who use research and analysis to improve a website's ranking on search engines like Google. They find the most popular and relevant keywords used in search engine queries and insert them into websites, helping search engines find those sites and display them to web users. SEO specialists can work in digital marketing agencies or at in-house marketing departments.
Most SEO specialists have a bachelor's degree in a related field, such as marketing or information technology. There are several well-regarded online courses that you can take to further improve your skills in search engine optimization, though the certifications that these confer are not required to work as an SEO specialist. The majority of online trainings in SEO do not have any prerequisites. Successful SEO specialists have excellent analytical, communication and research skills, which allow them to understand clients and provide them with the best optimization possible.
Example Co. is one of the leading companies in our field in the area. We're proud of our 3.6 rating on Glassdoor from our employees. We are hiring a talented SEO Specialist professional to join our team. If you're excited to be part of a winning team, Example Co. is a great place to grow your career. You'll be glad you applied to Example Co.