SEO Specialist Job Description

What is a SEO Specialist?

SEO specialists are marketing professionals who use research and analysis to improve a website's ranking on search engines like Google. They find the most popular and relevant keywords used in search engine queries and insert them into websites, helping search engines find those sites and display them to web users. SEO specialists can work in digital marketing agencies or at in-house marketing departments.

Most SEO specialists have a bachelor's degree in a related field, such as marketing or information technology. There are several well-regarded online courses that you can take to further improve your skills in search engine optimization, though the certifications that these confer are not required to work as an SEO specialist. The majority of online trainings in SEO do not have any prerequisites. Successful SEO specialists have excellent analytical, communication and research skills, which allow them to understand clients and provide them with the best optimization possible.

SEO Specialist Job Description Template

Job Overview

Example Co. is one of the leading companies in our field in the area. We're proud of our 3.6 rating on Glassdoor from our employees. We are hiring a talented SEO Specialist professional to join our team. If you're excited to be part of a winning team, Example Co. is a great place to grow your career. You'll be glad you applied to Example Co.

Responsibilities for SEO Specialist

  • Develop optimization strategies that increase the company's search engine results rankings
  • Research SEO keywords to use throughout the company's website and marketing materials
  • Set measurable goals that demonstrate improvement in marketing efforts
  • Monitor daily performance metrics to understand SEO strategy performance
  • Efficiently communicate with other marketing professionals to align goals
  • Collaborate with others within the marketing department to manage SEO strategy
  • Write compelling and high-quality website content, including blog posts and page descriptions
  • Update content and website links for maximum optimization and search engine rankings

Qualifications for SEO Specialist

  • Two to three years of experience in successfully developing and executing SEO campaigns
  • Understanding of search engine algorithms and ranking methods
  • Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
  • Knowledge of keyword research and data mining tools
  • Able to complete competitive analysis of other companies within the industry
  • Excellent written and verbal communication skills (email, phone, etc.)
  • Comfortable analyzing high volumes of data on a daily basis
  • Familiarity with WordPress or other content management systems
  • Experience with other aspects of marketing, such as customer growth and promotion, is a plus

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Employers: How to Write Great Job Descriptions

  • Be sure to mention requisite years of experience and educational requirements
  • Tell job seekers what's unique about your company and job
  • Ideal length is a few paragraphs or about 200 words
  • Make sure to use appropriate paragraph breaks and bullet points so it’s easy on the eyes
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