We’re gearing up for next week’s 2nd annual Glassdoor Employer Branding Summit and are so excited to spend the day learning from employer branding experts from companies including Zillow, Glassdoor, Salesforce, Dell and more!
Employer branding is more important than ever, due to the increase in popularity of review sites like Glassdoor. If you make your living promoting your company’s brand and reputation to recruit great talent for your organization, attending our Summit is a must.
Whether you’re already registered, or still need to sign up (seriously, sign up now), we’ve rounded up all of the sessions to give you a little preview of what you can expect to learn. Here are 10 things you’ll learn at Glassdoor’s Employer Branding Summit:
1. The importance of transparent leadership
Zillow’s CEO Spencer Rascoff will be covering the importance of transparency in leadership during his keynote session. Spencer personally takes time every week to respond to Glassdoor reviews for Zillow, making him the epitome of a leader who values employee feedback and authenticity.
2. What it takes to be a transparent leader
3. How to approach passive talent
Jennifer Johnston from Salesforce will be covering how to attract more passive candidates during her session at Summit. By tuning in, you’ll learn how to generate targeted leads, what types of nurturing activities help turn passive candidates into prospects and innovative ways to better enable employees.
4. How to build trust and engagement with Glassdoor
Christopher Hannegan from Edelman PR and Jennifer Newbill from Dell will be co-tackling the topic of using Glassdoor to build trust and engagement with candidates. Attendees of this session will better understand what types of voices are trusted by candidates, how to build a Glassdoor engagement strategy and how Dell adopted Glassdoor over time.
5. How to attract and retain Millennials with employer branding
Carolyn Eiseman from Enterprise Holdings is our go-to Millennial expert and will be showcasing her employer brand strategies to attract Millennials next Friday. In this session, attendees will learn how to empower employees to share their experiences on social media, the importance of employee referrals and how to localize your content to attract a wider talent pool.
6. Why recruiter branding should be included in your employer brand strategy
Our friend J.T. O’Donnell from CAREEREALISM is covering the topic of recruitment branding in her Glassdoor Summit presentation. In half an hour, learn from J.T. about surprising things job seekers want to know about recruiters, how to rise above the noise to get in front of top talent and tips for building a recruiter brand that will make talent come to you.
7. How to start your employer brand action plan
8. Differentiating your brand and standing out from the crowd
Richard Mosley from Universum will take the stage at Summit to talk about differentiating your brand. We all know that differentiation is key to a competitive advantage, but too many employer brands end up looking the same. Richard will speak to the art of brand positioning and how experience has become more important than expression in differentiating your employer brand.
9. Handling the news, how to become a great place to work and the future of employer branding
At this year’s Employer Branding Summit, we’ll be featuring an Analyst Roundtable with Josh Bersin from Bersin by Deloitte, William Tincup from KeyInterval Research and Madeline Laurano from Brandon Hall Group. The conversation will include employers in the news, what makes an employer a great place to work, the connection between employer brand and consumer brand and where employer branding will be in five years.
10. Building a transparent organization
As the day winds down, we’ll be finishing Summit off with 30 tips in 30 minutes from employer branding experts at Intacct, Oracle and Glassdoor. Top-rated CEO, Rob Reid from Intacct, will be discussing transparent leadership, while employer brand guru Celinda Appleby from Oracle will discuss how employers can put these tips into action. Lastly, Glassdoor’s own Alison Hadden shares her success stories from the field.
Follow the conversation
We will be live tweeting the entire day from the @GDforEmployers Twitter handle using the hashtag #GDSummit. Be sure to join the conversation! We will be taking live audience questions as well as questions from the #GDSummit hashtag.