If you’re looking for ways to enhance your employer brand online or even build an employer brand from scratch for your organization, here are three employer branding examples of companies leveraging the power of social media, compelling recruiting videos, and audience segmentation to successfully promote their employer brand and recruit top talent.
Employer Branding Case Studies and Examples
St. Dominic’s Hospital of Jackson, Mississippi, embraced the power of social media to amplify the company’s brand message across a broader audience with minimal investment. The healthcare organization built out its Facebook profile to include a history of the hospital, photos of the facility, and a look at employee perks and benefits, to give interested candidates a realistic preview of the working life at St. Dominic’s. It integrated the Facebook page directly with its Glassdoor profile and in just five months, made four hires at a $478 cost per hire from Glassdoor, saving the hospital close to $40,000 in recruitment fees.
Lithium Technologies developed compelling recruiting videos to showcase the company’semployer brand and bring itsculture to life. As a technology company that allows brands like AT&T and Home Depot to build customer communities across websites, mobile devices, and social channels, Lithium understood the power of dynamic video content. The company produced more than 30 recruiting videos to give interested candidates a look into life inside the office and promoted its YouTube video channel on both the career page and Glassdoor company profile. As a result, Lithium increased engagement by 158% and sourced 25% of its hires from Glassdoor, second only to employee referrals.
Enterprise Rent-A-Car went a step further and segmented its employer brand to target the right talent. Each year, the company hires more than 8,000 college graduates, making Enterprise the largest college recruiter in the U.S. In tailoring its message to this specific audience, Enterprise used its career site and Glassdoor profile to communicate clearly-defined career paths for entry-level employees by highlighting the growth and development opportunities of its management training program. By showcasing their brand, tailoring their message, and promoting its open positions on Glassdoor, Enterprise successfully engaged and influenced this audience, resulting in a 130% increase in traffic to its Glassdoor profile and 850 hires for the company’s management program.
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