Attracting top quality candidates starts with a strong employer brand. Our employer branding report showed that 69% of employed professionals surveyed want to work for a company they're proud to support and that aligns with their values. Also, 70% stated that it was equally as important that leadership actively promotes the company's values and culture. The employee experiences at Glassdoor's Best Places to Work in 2023 companies echo those findings.
If you want to do everything you can to develop a strong employer brand, check out the resources below. They can help you create a workplace that appeals to future hires - and keep your valuable talent.
1. Match your employer brand to the employee experience
Job seekers have more access than ever to information - through surveys, forums, and reviews - that can tell them how current and former employees feel about their company. If employees aren't having a great experience, no amount of employer branding will make up for it. Avoid making promises to employees you can't keep with by learning why making sure matching brand and experience matters.
2. Understand why employees are jumping ship
Employer branding is an inside-out job, so it might be time to take a look inwards. See how your employee feedback matches up with your Glassdoor reviews. After all, happy employees are key to attracting the right kinds of prospective candidates. Steer clear of these 10 critical reasons employees quit.
3. Learn how to recover after a candidate ghosts you
It's happened to the best of us: you get excited about a potential candidate and then - radio silence. Fret not, all is not lost. There may be several reasons behind a candidate's drop in communication. Use this article to find the fix for candidates that disappear.
4. Follow the lead of top employers
Whether you're just getting started or have an established presence already, there are a few key strategic changes employers can make to be more like Best Places to Work. Here's a checklist to help you build an enticing employer brand.
Auditing and assessing the impact of your employer branding should be a regular practice to ensure you're not falling behind or failing to address important gaps in the employee experience.
Fortunately, you can apply these resources at any point in your employer branding journey.