CEOs: have you thought about responding to your company’s Glassdoor reviews? Taking the time to respond to your employees’ feedback is worth it. Why?
1. Appreciation: It’s important to take time to thank your employees.
2. Reputation: You are the kind of leader that values feedback and implements change, and this is a great way to prove it.
3. Employee Retention: It’s been proven that responding to reviews not only shows potential job candidates (aka future employees) what kind of leader you are — it also shows your current employees that you value them.
Where to Start
We’ve published countless eBooks and guides to help you respond to reviews in a timely and appropriate way. We also help you better manage negative reviews, as we believe they’re good for business. Feel free to check out Responding to Reviews Builds Trust With Your Candidates and Don’t Fear the Review: 3 Reasons Bad Reviews are Good for Business, plus our “Managing Reviews” tab, which contains frequently asked questions about responding to Glassdoor reviews.
But don’t just take it from us! See how other CEOs are already responding to their Glassdoor reviews. You’ll notice that common themes include: thanking employees, being transparent, responding promptly, welcoming all feedback and promoting the positive in a way that enhances both your personal and employer brand. To help you out, we’ve picked a few of our favorite CEO responses on Glassdoor for guidance!
Best Practices for Responding to Glassdoor Reviews
1. Respond Promptly (monthly or quarterly): Note, in this response from Wildflower Bread Company CEO Louis J. Basile Jr., that even though he was slightly delayed in responding, he acknowledges his tardiness upfront and openly:
2. Welcome All Feedback: Sprout Social CEO Justyn Howard “values and considers all feedback.”
3. Address Specific Issues: In this response from our very own CEO Robert Hohman, he touches on specifics such as the new comp plan and sales model at Glassdoor.
4. Be Considerate: Kareo Medical Office Software for Small Practices CEO Dan Rodrigues understands the value of employee reviews and thoughtfully tackles tough issues in a transparent and kind way.
5. Promote the Positive: Accuquote CEO Byron Udell responds to Glassdoor reviews and not only tackles the negative points gracefully, but also acknowledges the positive to balance out his responses.
Get Started Now!
Signing up for a Glassdoor Free Employer Account is the easiest way to start responding to reviews today. With a Free Employer Account, you can see who’s viewing your profile, update your company info and start responding to reviews. You can also build a better brand through highlighting your awards, photos, benefits & perks, influence job candidates by joining the conversation & responding to reviews and turn analytics to your advantage by using intelligence to improve your recruiting strategy.
Signing up is easy — unlock your Glassdoor Free Employer Account and start responding to Glassdoor reviews today!