Making the most of your online presence in today’s crowded social media realm can feel overwhelming. If you’re just starting out with Glassdoor, you may be wondering if you’re taking advantage of all the tools you should be–in order to maximize this unique employment branding platform.
Don’t worry, we’ve got you covered. The following nine steps are free and make a world of difference to your brand, specifically to top candidates. You can make an impact on your employer brand in minutes, and the first step is signing up for a Glassdoor Free Employer Account.
Here are nine things you can do now, and details on how each step benefits your company:
1. Update your company profile. This section of a Glassdoor profile is all about getting the facts straight. It lists information such as company website, headquarters location, industry, and number of employees. Readers will note inconsistencies if it differs from information published elsewhere.
2. Add a company logo. On Glassdoor, your logo is essentially your profile picture. Make sure it’s updated.
3. Add photos. If a picture is worth a thousand words, adding photos to your profile is the fastest way to write content about your company. Photos of employees, the building, and your office space give candidates a better idea of what to expect when they arrive for the interview.
4. Respond to reviews. Nothing says transparency like responding to both negative and positive reviews. A 2014 Glassdoor survey showed that 69% of members agreed that their perception of a company improved after seeing an employer response to reviews. By addressing concerns and thanking employees for their contribution, your company sets an example that management cares.
5. Analyze your performance. With free analytics you’re granted access to with a Glassdoor Free Employer Account, you can see who’s viewing your profile, view candidate demographics and engagement metrics. Start with the basics to better understand your audience on Glassdoor.
6. Be the first to know. Glassdoor Free Employer Account holders can set notifications for their company profiles. Sign up to get alerts when new reviews are posted to stay on top of your profile!
7. Publish Company Updates. Launch a new product line or win an award? The company update section is the perfect place to share information that matters to candidates, not just customers or investors. Think of it as your employment press page.
8. Promote your profile. Do candidates know they can find out more about your company on Glassdoor? Include a link to your Glassdoor profile in emails and post a badge on your website. Whether your company has an above average rating or not, acknowledging your Glassdoor account demonstrates that it’s willing to show itself, warts and all. And if you’ve taken all of the above steps, your profile will be more likely to stand out.
9. Encourage employee feedback. A few of the steps in our Open Company program are responding to reviews and promoting your profile. Stressing the importance of leaving Glassdoor reviews to your employees and asking them for their honest feedback will help you gather employee sentiment and see where you excel and where you could improve. Mention leaving reviews in onboarding sessions, company huddles or in email reminders!
For more on how Glassdoor can be used to foster employee engagement, download our eBook, 8 Ready-to-Use Templates to Help Improve Your Employer Brand.