Employer Branding, Industry Trends

Are LinkedIn’s Most inDemand Employers the Most Attractive to Work for?


What does in demand mean? According to Dictionary.com it can be defined as ‘sought after’ or ‘greatly desired’. Glassdoor puts LinkedIn’s 2013 inDemand Employers report to the test to find out if the 100 employers featured are really in demand in the eyes of employees. In other words, are these companies greatly desired because of an enticing consumer brand or because they have an attractive employer brand?

Top 10 most inDemand employers according to LinkedIn vs. their company rating on Glassdoor

Google, Apple and Unilever – all well-known tech companies take the top spot on LinkedIn’s second annual World’s Most inDemand Employers report. These companies earn a 4.3 (very satisfied), 3.8 (satisfied) and 3.7 (satisfied) rating on Glassdoor.* (Glassdoor ratings are based on a 5-point scale: 5=very satisfied, 3=ok and 1=very dissatisfied.) Note Procter & Gamble who comes in fourth on LinkedIn’s list receives a 4.0 rating.

Top 10

Top 10 Highest Rated Employers on Glassdoor based on LinkedIn inDemand 100:

Facebook (LinkedIn Rank: 6, Glassdoor Rating: 4.6), Twitter (LinkedIn Rank: 23, Glassdoor Rating: 4.6) and Bain & Company (LinkedIn Rank: 32, Glassdoor Rating: 4.5) stand out as the top three highest rated employers according to employees.

Top 10 GD

Complete Comparison of LinkedIn inDemand Employers to Employee Satisfaction Ratings on Glassdoor

Note in particular companies like Spotify and Samsung – Spotify is ranked 99 on the list but receives a 4.6 rating from employees whereas Samsung comes in the 85th spot but holds a 2.7 rating.

Overall average of the top 100 companies is 3.6, which is slightly higher than the Glassdoor average rating of 3.2.

In your opinion is it easier to recruit and retain talent for a company with a great consumer brand or a great employer brand? Put yourself in the shoes of a job seeker, would you rather work for a company that is simply ‘OK’ in the eyes of employees if it’s a company that is perceived as in-demand?

Full List

* Glassdoor ratings based on company reviews shared by employees during the past 12 months (10/15/12 – 10/14/13). Highest rated employers on Glassdoor based on those that have at least 20 approved company reviews during the past 12 months.

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