Need to inject some new life into your talent acquisition strategy while working with a limited budget? We get it. Recruiters often have no limit of creativity or willingness to try new approaches, but don't always have the dedicated resources to help them carry out their ideas without being able to demonstrate ROI first. Fortunately, there are a number of ways you can shake up your recruiting efforts without having to empty your account - especially on Glassdoor.
Glassdoor is a two-way street that helps job seekers find companies they love and employers engage with and recruit the informed candidates they need, regardless of whether or not they're a paying client or not. Here are five powerful things you can do on Glassdoor for free - although after trying out these features, you might just want to invest in some of our premium advertising and employer branding solutions!
1. Try a Job Postings
If you think Glassdoor is just a company review site, think again - four out of five Glassdoor users (83 percent) come to the site to search or apply for jobs*. And the best way to increase the visibility of those jobs is to sponsor them. This allows you to get your jobs in front of more applicants, expand the reach of your branded content and increase your odds of finding the perfect new hire. Want to get in on the action? Glassdoor offers a job postings so you can see the results for yourself.
[Related: Post Jobs with Glassdoor]
2. Analyze Your Performance
In an increasingly data-driven world, it's all about measurement, measurement, measurement. After all, looking at performance data allows you to establish a baseline, identify trends and figure out which areas can be improved upon. A paid account with Glassdoor unlocks a treasure trove of information, but even a Free Employer Account will allow you to see the number of people visiting your company profile, the demographic makeup of the folks looking at your company and how many clicks and applications your jobs are receiving (amongst other data points!). All of this valuable information can be used to help refine and improve your recruiting strategy.
3. Update Your Company Information
It's great to see the number of candidates engaging with your employer brand and applying to jobs, but it's even better knowing that they're the right type of candidates - the ones who have already done their research to ensure that your company is a good fit, are passionate about your company and its mission and come in with the right expectations. Informed candidates like that don't just appear out of nowhere, though - you have to supply them with enough information to make the right decision. When you update your company profile with details like your office locations, company mission, benefits and more, you empower great candidates with the knowledge they need to self-select into your company, creating a pipeline of knowledgeable, high-quality candidates.
4. Upload Photos
When you're trying to attract candidates to your company, you're not just wearing a recruiter's hat - you're wearing a marketer's hat, too. And any good marketer knows how powerful images and visuals are. Studies have shown that social media posts with images attract more engagement, shoppers are more likely to purchase an item with an image and that internet readers tend to spend more time looking at images than reading text. Help prospective candidates envision themselves at your company by uploading pictures of your office, employees and celebrations that show off your company culture and team spirit.
[Related: How to Build Company Culture Through Content]
5. Respond to Reviews
Glassdoor reviews aren't just a way for employees to share their thoughts on their workplaces - they're an opportunity for a powerful, two-way dialogue between companies and employees about what's working, what needs improvement and what next steps should be. So if you haven't already, it's well worth it to start engaging with and responding to reviews. Not only does this allow you to amplify the pros of working at your company and share what you're doing to improve it - the simple act of responding itself is a powerful signal to candidates that you are receptive to feedback and committed to bettering yourself and your company. Nearly two-thirds (61 percent) of Glassdoor users agree that their perception of a company improves after seeing an employer respond to a review*.
With so many opportunities to inform and attract candidates at zero cost, investing in a Free Employer Account is a no-brainer. Sign up today to start recruiting the top talent your company needs!
*Glassdoor.com U.S. Site Survey, August 2017