Category: Employer Branding

What is a Merit Increase and Why Does it Matter?

Rewarding deserving employees with unscheduled pay raises or bonuses can go a long way in building loyalty, retaining top tale...
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How To Change Your Brand Without Losing Your Identity?

Have you ever been so focused on your clients and customers that your own business gets neglected? It’s an issue that I...
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7 Steps to Make the Most of Your Employer Profile on Glassdoor

Is hiring qualified candidates top of mind for your company? Are your current hiring efforts producing lackluster results? Havi...
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Building an Employer Brand From Scratch

“Your brand is what people say about you when you’re not in the room,” said Amazon.com founder Jeff Bezos. In other words...
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5 HR & Recruiting Metrics You Aren’t Tracking (But Should!)

Metrics can be a powerful tool, delivering the hard truth about company results, discovering important trends, and revealing un...
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3 Ways to Use Content to Build a Phenomenal Brand That Attracts Top Talent

Employees and consumers are the same people, just in different roles. It stands to reason, then, that if you can use content...
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Glassdoor: A Warm Embrace Is Better Than a Cold Sweat

For many people in the HR and talent management community the notification that their company has received a new review on Glas...
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The Benefits of Responding to Reviews

Candidates rely on the internet now more than ever when it comes to their job search. According to a Pew Research study,...
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How to Master the Art of Responding to Glassdoor Reviews, According to Uber

One of the biggest misconceptions employers have about Glassdoor reviews is that they’re a one-way conversation — that a co...
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Responding to Reviews: Tips For Companies Large and Small

As a hub of reviews, Glassdoor has become an essential part of the job search process. When reading employer reviews, job seeke...
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Hidden Talent: Why Companies Need to Pay Attention to Glassdoor

In this blog, I’ll examine why employer branding is something not always in the control of the employer, but is nonetheless s...
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Why and How You Should Be Using Glassdoor

I first heard about Glassdoor back in 2015, when I was still very new to SAP’s Global Employer Branding team. After it was ...
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