Category: Employer Branding

4 Surprising Things Candidates Evaluate During Interviews

Most HR experts and recruiters know that the investment to recruit and onboard new talent is sizable, and that the longer the...
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17 Truly Inspiring Company Vision and Mission Statement Examples

Where does customer loyalty come from? Think about those brands that you purchase from over and over, even when there are cheap...
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4 Keys to Building a Social Recruiting Strategy That *Actually* Gets Results

Listen to any recruiting podcast, read an industry newsletter or speak with a talent acquisition expert and the phrase “soci...
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What is a Merit Increase and Why Does it Matter?

Rewarding deserving employees with unscheduled pay raises or bonuses can go a long way in building loyalty, retaining top tale...
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How To Change Your Brand Without Losing Your Identity?

Have you ever been so focused on your clients and customers that your own business gets neglected? It’s an issue that I...
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7 Steps to Make the Most of Your Employer Profile on Glassdoor

Is hiring qualified candidates top of mind for your company? Are your current hiring efforts producing lackluster results? Havi...
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Building an Employer Brand From Scratch

“Your brand is what people say about you when you’re not in the room,” said Amazon.com founder Jeff Bezos. In other words...
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5 HR & Recruiting Metrics You Aren’t Tracking (But Should!)

Metrics can be a powerful tool, delivering the hard truth about company results, discovering important trends, and revealing un...
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3 Ways to Use Content to Build a Phenomenal Brand That Attracts Top Talent

Employees and consumers are the same people, just in different roles. It stands to reason, then, that if you can use content...
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Glassdoor: A Warm Embrace Is Better Than a Cold Sweat

For many people in the HR and talent management community the notification that their company has received a new review on Glas...
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The Benefits of Responding to Reviews

Candidates rely on the internet now more than ever when it comes to their job search. According to a Pew Research study,...
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How to Master the Art of Responding to Glassdoor Reviews, According to Uber

One of the biggest misconceptions employers have about Glassdoor reviews is that they’re a one-way conversation — that a co...
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