How DocuSign Leverages Glassdoor to Build a Winning Culture & Candidate Pool

If you think that a five-time winner of Glassdoor’s Best Places to Work award simply rests on their laurels and waits for resumes to flood in — think again. DocuSign has won the Employees’ Choice Award consistently over the past decade, and shows no signs of easing up on investing in employee engagement and creating a culture of diversity and inclusion.

“Simply put: we get more resumes from talented candidates globally because of our presence and recognition on Glassdoor,” says CEO Dan Springer. “We know what we have here is special. Employees really like our mission, our product and the people they get to work with every day. Making Glassdoor’s Best Place to Work list, as well as the Top CEO list, has helped us get the word out to great talent that might not have considered DocuSign before.”

For the San Francisco-based company, consistently investing in their mission and in innovating in the ‘agreement cloud’ sector are rooted in empowering a workforce filled with energized employees. Glassdoor reviews of DocuSign reveal that career pathways and an amazing culture that trickles down from the executives led to the company earning a 4.6 company rating for Best Places to Work.

Here’s what DocuSign’s CEO had to say about their big win and how the company approaches talent attraction through rich culture. Executives and HR professionals, get inspired by how DocuSign leverages Glassdoor’s products and tools to hire the best.

Glassdoor: Congratulations on your win for being a Best Place to Work! What are two or three steps your company has taken within the last year to double down on company culture or employee engagement that may have led to this win?

Dan Springer: The first area I’d highlight is our work to create a mission that truly resonates with people. At DocuSign, we want to simplify and accelerate the way organizations and individuals come to agreement. We want to make companies easier to do business with, easier to do business for, and easier on the environment. And we want people to feel a deep pride in the work they do as a result.

The second is our committed to sustainability, the environment, and to giving back. A few years ago, we founded DocuSign IMPACT, our corporate social responsibility initiative, and we took the 1% pledge. This year, we launched DocuSign for Forests at Davos, we donated $1M to the Jane Goodall Legacy Foundation, and we donated $1M to The Wilderness Society to help protect the world’s forests.

The third area is what we like to call “DocuLove”. We help people to complete some of the most important agreements in their lives—and as a result, when I tell people I work here, I often get “really? I love DocuSign!” as a response (followed by a recap of the story of how we helped them). That doesn’t just happen to me—almost every one of our more than 3700 employees could give you a DocuLove story. And that’s one of the great things about working here, it is really special.

Glassdoor: This is DocuSign’s fifth win for Best Place to Work. How has the award impacted business or hiring? What has been the benefit of being recognized?

Dan Springer: Simply put: we get more resumes from talented candidates globally because of our presence and recognition on Glassdoor.

We know what we have here is special. Employees really like our mission, our product and the people they get to work with every day. Making Glassdoor’s Best Place to Work list, as well as the Top CEO list, has helped us get the word out to great talent that might not have considered DocuSign before. When they hear what we’re doing, they’re inspired. When they hear from other employees that you can make your mark, build a career and have work-life balance, they return recruiters phone calls and apply for jobs with us.

We get more resumes from talented candidates globally because of our presence and recognition on Glassdoor. —Dan Springer, CEO of Docusign

Glassdoor: How are you using Glassdoor to attract the types of candidates you’re looking for?

Dan Springer: We use Glassdoor in a few different ways:

  • To share the company’s view of why candidates should consider working at DocuSign
  • To encourage employees to share their personal perspectives via anonymous ratings & reviews
  • To advertise and promote current job openings.

The beauty of the Glassdoor rating system is you don’t need the inside track or a friend at DocuSign to know what it’s really like to work here. Glassdoor connects job candidates directly with employees’ unfiltered experiences. That is a powerful, transparent, and inclusive step forward.

Glassdoor: As CEO, do you read reviews on Glassdoor? How do reviews inform your leadership or how you engage with employees?

Dan Springer: Ask anyone at DocuSign: I consider feedback a gift, and we’ve created multiple opportunities for employees to tell us what we’re doing well, and where we can improve. And based on what they tell us, we take action. So, not only do I review Glassdoor ratings, I report on our scores to the entire company every quarter when I take them through a Scorecard of our overall results. We also try to respond to every review—if somebody took the time to write it, we want to acknowledge them.

Glassdoor: At Glassdoor Recruit, Nic Jagoe shared that DocuSign is growing fast and investing both in diversity programs as well as learning & development. As CEO, how do you think about these two areas against the backdrop of winning an award for being an amazing place to work?

Dan Springer: We want every employee to feel they did the best work of their lives at DocuSign. To do that, we need to create a culture of diversity and inclusion—one where employees can bring their authentic selves to work. After all, you can’t do the work of your life if you don’t feel a sense of belonging.

Over the past two years, we’ve expanded the race and gender diversity of the Board of Directors and our extended leadership team. We’ve made a concerted effort to raise the awareness of bias (and the importance of diversity) within our employee base, which in turn helps attract more diverse candidates. We’ve also driven a deep review of our job descriptions and retooled them so that the language helps us build a more diverse talent pipeline. Like the rest of Tech, we have a long way to go, but we are firmly started down the path on this journey.

We also believe in equality and responsibility—so ensuring equal pay and opportunity. And we want employees to build their skills—whether that’s through opportunities on-the-job, mentoring programs, skills-based training or the annual $5,000 educational assistance allowance.

Glassdoor: Lastly, what recruiting and hiring trends you predict will really take hold in the new decade?

Dan Springer: We see two areas of technology that will likely play an increasingly important role in recruiting over the next few years —data analytics (in terms of candidate sourcing and matching), and artificial intelligence (in form of streamlining and improving the quality of the experience).