We recently conducted research to learn if employers and talent are singing the same songs. There's good news: 80% of employees are happy most of the time. But, here's the chart-stopper: 58% of the happiest employees are still looking for or are open to new opportunities. Cue the record scratch moment.
But, there's a fix. Our research showed that listening to your employees' feedback and operating with authenticity and open, two-way dialogue is the pathway to closing this gap - and ultimately improving your employer brand. We've applied our research to current (and not-so-current) song hits that can help you understand the vibe your talent may be living today.
So, put your headphones on and tune into what employees are saying. We walk you through the big points below - or skip right to the full song list. This 4-point soundtrack is the release you need to nail your employer branding efforts.
"I've tried and tried to say what's on my mind…" - ("Listen" by Beyonce)
This powerful song by Beyonce says it all. Our research showed that employees crave a workplace that is transparent. They want to feel safe to say what they need to say and seek leaders who speak openly about just about everything.
- 35% of employees surveyed are less than satisfied with whether their employer asks for employee feedback
- 34% of employees surveyed feel a lack of clear, transparent communications
- 41% of employees surveyed are less than satisfied with the sharing of DEI goals and progress on meeting these goals
- 37% of employees surveyed are less than satisfied with the sharing of salary information
Without truth in the workplace, your employees can't help but wonder what you're hiding. Keep them looped in on what's happening in your organization, and go beyond surface-level talking points. Touch on the meaningful details around how your company's actions and initiatives may impact employees. Similarly, if you are asking for feedback but not responding, that leaves employees feeling like they are shouting into the void. Your employees will appreciate your openness and honesty.
Also in this vibe:
- Talk - Khalid and Disclosure
- Talk - Coldplay
- Say Something - A Great Big World and Christina Aguilera
- La La La -Naughty Boy and Sam Smith
- Honesty - Billy Joel
"I need a dollar, dollar, a dollar is what I need..." ("I Need a Dollar" by Aloe Blacc)
Aloe Blacc croons about some serious hard times. "Because I've been working, working myself down to the bone. And I swear on grandpa's grave I'll be paid when I come home," he sings. In this story, the character loses his much-needed job, but even workers who are employed have the blues when it comes to their pay.
- 81% of employees surveyed say that it's extremely/very important for their employer to pay employees fairly and equitably
- Just 66% are satisfied with their employers' performance
You can't really expect employees to stick around if they feel they're being paid unfairly. It's a good idea to audit your pay scales to ensure they're keeping up with the market. You may also want to explore pay transparency to motivate your employees to stay.
Also in this vibe:
- Just Got Paid - Ella Eyre, Meghan Trainor, Sigala, and French Montana
- She Works Hard for the Money - Donna Summer
- Respect - Aretha Franklin
"I don't want to be anything other than me" - ("I don't want to be" by Gavin DeGraw)
About a third of the workers we surveyed feel like they can't truly be themselves at work. Your workplace is like a playlist of many different genres. Prioritize diversity, equity, and inclusion and embrace and listen to the different styles each employee has.
- 66% of non-white employees and 74% of white employees say their employers allow them to bring their authentic selves to work
- 65% of women vs. 72% of men and 59% of non-white employees vs. 72% of white employees feel satisfied that their employer makes all employees feel included and valued
Take a good look at the culture you've created, and make sure it's rooted in enabling authenticity and inclusion as well as celebrating your employees' unique differences. As Gavin DeGraw sings, it's exhausting to try to be other than who you are, which can lead to resentment, burnout, and eventually, moving on to another company. "I'm tired of looking 'round rooms, wondering what I've got to do, or who I'm supposed to be. I don't want to be anything other than me."
Also in this vibe:
- Satisfied - Richard Marx
- This Is Me - Keala Settle and The Greatest Showman Ensemble
- Fly - Nicki Minaj, Rihanna
Talent today has much more to say. Check out the rest of the playlist below to listen to their voices and concerns. For an even deeper dive into our research, download the full report.