Employer Branding, How To Use Glassdoor

Glassdoor Myth Busters: Setting the Record Straight

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What have you heard about Glassdoor? Does it really benefit employers? Does more than one generation use it?

If you’re an employer trying to understand how Glassdoor works, see below for a few common myths, busted by the Glassdoor team.

1. Myth: Glassdoor is just a “rant site”

Hardly. In fact, based on Glassdoor survey data, we know that two out of three employees posting on Glassdoor profiles report they are “OK” or “Satisfied” with their job and company. Meanwhile, the average company rating on Glassdoor is 3.3 (on a 1-5 scale).

2. Myth: Anybody can post anything they want on Glassdoor

Not true. Rather than fostering a lawless Wild West where anything goes, Glassdoor’s community guidelines clearly outline what’s acceptable and what content will trigger removal. Sharing balanced and constructive reviews is encouraged, but disclosing confidential information isn’t.

3. Myth: No one at Glassdoor reviews company reviews

On the contrary, all submitted reviews are vetted via a multi-tier process that includes both technology-based review and human review. Our Content Services team rejects 5% to 10% of reviews. Furthermore, any Glassdoor member can flag a posted review for a second look and review.

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4. Myth: Glassdoor is only for job seekers

Glassdoor serves employers, too. With a Glassdoor profile, companies can not only monitor their reputation, check the demographics of visitors and which competitors they visit but also influence job candidates at the moment they’re doing research. How? By adding “Why work for us?” messaging, benefits and a transparent peak into their company culture. Check out complete Glassdoor for Employers offerings here.

5. Myth: Employers get to manipulate Glassdoor reviews

Impossible. Employers can only respond to company reviews, whether they are positive or critical or something in between. Furthermore, they cannot delete, edit or re-order reviews.

6. Myth: You can pay Glassdoor to be chosen as a “Best Place to Work”

Not a chance. Glassdoor’s methodology for our annual Employees’ Choice Awards, a list of the Best Places to Work, is based solely on approved company reviews found on Glassdoor. To learn more, email us at bestplacestowork@glassdoor.com. Also check out How to Make the Cut: Glassdoor Best Places to Work 2015.

7. Myth: Glassdoor can help employers uncover who posted a negative company review

Sorry. Reviews, ratings and salary information shared by Glassdoor members are kept completely anonymous. Employers can respond to reviews but they are not able to identify the original source.

8. Myth: Only Millennials research companies using Glassdoor

Actually, nine out of 10 job seekers on Glassdoor surveyed—not just Millennials—report they find the “employer perspective” useful when learning about a job or company. And two out of three Glassdoor users have 10 or more years of work experience.

9. Myth: Employers can’t ask employees to write reviews about their company

Actually, they can and do. After all, who knows better what it’s like to work at a company than current employees? Employers are finding it’s in their best interest to engage their workforce to leave honest, real-world reviews that job seekers, fellow colleagues and management can consume. That said, it’s against Glassdoor guidelines to offer incentives in exchange for reviews. For tips, visit managing reviews on Glassdoor.

10. Myth: Employers have no voice on Glassdoor

On the contrary, employers can sign up for a Glassdoor Free Employer Account and join the conversation, answer reviews, update basic company information (e.g., benefits, mission and values), flag content as inappropriate, and post awards and workplace photos.

Know someone who needs some Glassdoor myths busted ASAP? Share our Myth Busters Infographic and help set the record straight for employers everywhere.

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