Many employers have set finding higher quality candidates as one of their top goals in 2016. But before talent recruiting really heats up, Glassdoor is revealing 5 Recruiting Trends to Watch in 2016, identifying key factors that will impact how people find jobs and how employers will recruit this year. According to a recent survey conducted online by Harris Poll on behalf of Glassdoor, 45% of people say they are currently job searching or plan to search for a job in 2016.1 This suggests it could be a year filled with many people on the move and in new jobs. Here’s what employers will want to consider in 2016:
1. Job seekers will do more research
The way people search for and find jobs has changed, and will continue to evolve this year. Job seekers now expect to easily find and have access to more information about a potential employer – the same way they expect to find information online to help them decide where to eat out, buy a product, or even where to go on a trip. In fact, more than three in four (77%) people say they value reviews and ratings from employees at a company, when making a job decision.1 Job seekers have made it clear – they want information from both employees and the employer to make the best job decision possible and will actively be seeking out this information. To help, Glassdoor just launched our new job search experience, allowing job seekers to quickly and easily browse multiple listings in one window, while also allowing them to research companies, see company reviews and ratings, salary data and more all within the job listing itself. This improves on the old way of finding a job, and then researching what it’s really like to work there – rather, these two processes are married together in one experience, helping people determine if a job or company is the right fit for them faster.
2. Employers offering transparency will have the recruiting edge
Because most people (77%) today value reviews and ratings from employees when making a job decision, employers who embrace and promote workplace transparency will have a recruiting advantage. Most people don’t expect any company to be perfect, but when information is hidden, it can be a red flag. Employers who are upfront with job candidates about what’s working well and what needs improvement within their organizations are likely to see a boost in higher quality candidates applying to their open jobs. At Glassdoor, we’re already seeing this - It typically takes half as many resumes for an employer to find a hire through Glassdoor than through traditional job boards, at a fraction of the cost, according to third-party recruitment agency data.2 With our new job search experience, it creates an even more effective recruiting pipeline for employers.
3. Equal pay will take center stage
Over the past year, the debate over equal pay for equal work made headlines around the world. This will likely heat up even more in 2016. Considering that nearly seven in ten (68%) people say that salary and compensation is among their top considerations before accepting a job 1, we can expect more attention on salaries and equal pay this year. Job seekers will likely be researching salaries and fair market value even more before applying to jobs and preparing questions to ask about salary structure and pay increases during job interviews. In turn, this means employers should already be re-evaluating their compensation plans, and clearly communicating with employees and prospective talent about how salaries and pay raises are determined.
4. Benefits and perks will matter more
Benefits and perks will continue to play a big role in the job search and recruiting game in 2016, especially with nearly three in five (57%) people reporting benefits and perks being among their top considerations before accepting a job.1 In 2015, we saw several employers beef up their employee perks, increasing the stakes when it comes to making their company an attractive place to work. For example, we saw Netflix announce that it added unlimited employee maternity and paternity leave for the first year after a child’s birth or adoption. Airbnb gives employees an annual stipend of $2,000 a year to travel anywhere in the world, while Asana employees have access to executive and life coaching services outside of the company, and Zillow allows employees who are traveling to ship their breast milk home for free. It’s likely that more employers will follow suit by adding benefits and perks that matter most for their specific workforce this year. What new perks will hit in 2016? Time will tell, but it’s likely they will continue to help make employees’ lives easier in and out of work, especially those with families.
5. Job searching on mobile devices will only increase
Already, more than half (54%) of Glassdoor’s visits each month come from a mobile device3, underscoring the impact mobile devices are having on the job search and recruiting process. Thanks to technology, we can expect even more people in 2016 to use their mobile devices to search for jobs – allowing them access to the latest job listings from anywhere, anytime.
1 This survey was conducted online within the United States by Harris Poll on behalf of Glassdoor from December 21-23, 2015 among 2,031 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact firstname.lastname@example.org.
2 Brandon Hall Group Report: Understanding the Impact of Employer Brand, November 2014
3 Google Analytics, Q3 2015 monthly average