Posting jobs in the newspaper classified section has gone the way of the VCR. In order to truly stay competitive in the race for top talent, nearly all businesses need to invest in online job advertising. Of course, budgets will vary widely from company to company, and it’s not always easy to find information about pricing online. So if you’re wondering how much it costs to post a job online, don’t worry — we’re here to help!
We’ve compiled some facts and figures about how much it costs to post a job on different platforms, as well as a few different things you should keep in mind before you buy. Check it out below!
What to Consider Before Posting a Job Ad
If you’re used to paying an external recruiter upwards of $20k per hire, it may seem like a no-brainer to spend a couple of hundred dollars to post a job online. Recognize, however, that with over 40,000 job boards online that come and go on a daily basis, there are a few things to keep in mind to ensure your investment is well spent. Take the following factors into consideration when comparing different job sites:
Traffic: How much traffic is the site you’re considering currently seeing each month? It doesn’t matter how inexpensive a job posting is if no one ever sees it. Find out how many million users are searching for jobs on their site and whether their traffic is growing quickly or slowly declining.
Candidate Quality & Demographic: No one’s interested in sifting through hundreds or thousands of resumes if none of them even warrant a phone screen. Quality candidates are what you’re looking for, so it’s important you’re advertising in the right place. Make sure to evaluate the demographics of the job seekers on the site you’re advertising on. Are they highly educated, or blue collar professionals? Active or passive job seekers? Is it a niche job board? Does the site only advertise hourly positions or target seasonal hires?
Pricing Model: Different websites don’t just have different costs — they also have different pricing models. Some websites allow you to post a certain amount of jobs for a set period of time for a flat fee, while others charge on a basis of how many people view or click your job post. One of them is not necessarily better than the other — whichever one is best for your organization will depend on your budget, how many positions you’re hiring for and candidate quality, among other factors.
Timing Period: How long will your job be posted on their site? Many job boards offer 30 or 60-day terms. Are you tied to a monthly commitment? Is it up to you to track when your listings expire to ensure they don’t go dark? Or will the listings be auto-renewing every month on your original credit card until you remember to cancel?
How Much It Costs to Post a Job on Glassdoor
Glassdoor offers a do-it-yourself job posting for small businesses with smaller hiring needs which is billed monthly for a flat rate. For medium, large and enterprise businesses, we recommend our complete recruiting solution. Posting a sponsored job on Glassdoor ensures that it reaches the 67 million users who visit Glassdoor each month (1) as well as a number of partner sites. And you can rest assured that Glassdoor candidates are top-notch — Glassdoor candidates are twice as likely to be hired because they’re the right fit (2), and hires made through Glassdoor have a 30 percent higher retention rate than other sites (3). Want to see what Glassdoor can do for you? Sign up for a free seven-day trial!
How Much It Costs to Post a Job on Monster
Monster offers three primary plans: a Starter subscription, which costs $249 per month for one job; a Standard subscription, which costs $449 per month for two jobs; and a Premium subscription, which costs $999 per month for five jobs. Keep in mind, though that Monster caps the number of resumes you can access through their database between 50 and 150, depending on the plan.
How Much It Costs to Post a Job on CareerBuilder
CareerBuilder offers a pay-as-you-go option that lets you post a job for one month for $375, as well as three different monthly recurring subscriptions. The Lite package costs $219 per month for one job, the Standard package costs $299 per month for three jobs and the Pro package costs $599 per month for five jobs. There are further discounts if you sign up for an annual subscription.
RELATED: How to Write a Job Description
How Much It Costs to Post a Job on LinkedIn
When posting a job on LinkedIn, you pay by setting a daily average budget. The actual amount you’re charged depends on your daily budget and the number of job posting views from candidates — you may be charged up to 1.3x your daily average budget in one day. You can also set a total budget so the job posting is paused once you reach a certain spend, at which point you have to increase the budget or close the job.
How Much It Costs to Post a Job on Dice
Dice caters to technical and engineering professionals and reaches 1.5 million users per month. For a 30-day single job posting, you’ll pay $395. Beyond that, two job posts costs $325 each, three job posts costs $305 each, and five to ten job posts costs $250 each.
How Much It Costs to Post a Job on Craigslist
Craigslist charges anywhere from $10–$75 for a 30-day posting, depending on the location selected, although employers often complain about receiving a high volume of unqualified applicants. Also, listings are posted in reverse chronological order, so a job you posted two days ago might get buried and may not show up until page 8.
How Much It Costs to Post a Job on Indeed
Indeed offers a pay per click sponsored job posting model. Your cost per click can range from anywhere from $0.10 to over $5 per click. Keep in mind this is not per candidate. You’re paying for each job seeker that clicks on your post, even if they do not submit an application.
How Much It Costs to Post a Job on Workable
Workable offers a job slot job posting and applicant tracking system that functions on a monthly subscription. Prices start at $99 per job per month, or you can subscribe to an annual plan.
How Much It Costs to Post a Job on ZipRecruiter
ZipRecruiter also runs on a subscription model, with both monthly and annually subscriptions available. Prices start at $249 per month.
1. Google Analytics, CQ1’19
2. Data analysis of 12M applications 7/1/16-12/31/17 from leading ATS provider Greenhouse comparing application-to-hire ratios for Glassdoor vs. other job sites.
3. Glassdoor EMI Research, November 2017
The prices above are accurate as of the article’s publish date.