7 Common HR Fears & How Glassdoor Solves Them

With unemployment at record lows, the competition for top talent is especially fierce. From healthcare to information technology to finance, nearly every industry is fighting for similar talent in metros from Salt Lake City to Boston. Therefore, it’s more important than ever to amplify your employer brand and recruit as efficiently as possible.

Glassdoor gets an employer’s jobs in front of millions of candidates who might not otherwise find them. Our platform enables employers to engage those candidates with a compelling brand story at the most influenceable time in their job search — right when job seekers become informed candidates. We help the right people find the right company — and because they’re an ideal fit, it means hires from Glassdoor are more likely to do great work and stay longer.

We get it: tackling hiring and employer branding can seem intimidating. Or so you thought.

Here are 7 common HR misperceptions and fears, plus how Glassdoor solves them.

Fear: “I don’t have time to learn a new platform.”
Solution: If you’re looking to quickly purchase Glassdoor jobs and recruit informed candidates, Glassdoor can get you set up in minutes and post your jobs instantly. We have team members who can help you build out your profile so you can quickly tap into a nearly 60 million-person talent pool.

For smaller companies, employer branding is not always a priority but recruiting high-quality candidates is. Self-serve provides a cost-effective, low-risk solution for those companies that are interested in recruiting informed candidates but may not see employer branding as part of their recruiting strategy.

Glassdoor is fast, easy and allows you to recruit quality talent who will stay at your company longer.

[Related: How to Recruit Informed Candidates at Scale]

Fear: “I don’t want to deal with negative reviews.”
Solution: We understand; it can be daunting to read employee reviews on Glassdoor. The pros and the cons can seem overwhelming. However, according to Glassdoor’s U.S. site survey, candidates read at least 7 reviews before forming an opinion about a company. Glassdoor moderates reviews, helps you navigate them, and will help you respond to reviews. Discover the benefits of responding to reviews, here. Plus, here’s how to tackle negative Glassdoor reviews.

Even if your reviews sing your praises, it’s important that candidates hear your side of the story! Not only do these candidates want to hear from you, they want to see your organization’s commitment to transparency. Ninety percent of Glassdoor users say it’s important to work for a company that embraces transparency (Glassdoor U.S. Site Survey, 2016).

When you respond to reviews, not only do you show a commitment to transparency, you also make your employees feel engaged and heard. Prioritizing employee satisfaction is one of the best things you can do to increase your ability to recruit best-fit candidates. Happy employees are advocates for a great workplace.

[Related: 4 Things a Small Business Owner Needs to Know About Hiring]

Fear: “Maintaining Glassdoor will talk a lot of work and I don’t have the time to deal with that.”
Solution: Glassdoor is here to be your partner in recruiting. You aren’t alone. We can scrape the jobs you have to start and the account manager can help after that. Once our team builds out the site, we are designed to run efficiently without having to make constant changes. In fact, there are benefits to letting one consistent message be seen by candidates rather than changing it frequently.

Fear: “Candidates don’t use Glassdoor to look for jobs, they only post reviews.”
Solution: The #1 reason people come to Glassdoor is to search for jobs. Employers recruit talent on Glassdoor because it’s where job seekers go to become truly informed candidates. These individuals stand out for being well-researched, staying engaged throughout the hiring process, and having the right expectations about the company and the role. They aren’t just looking for any job at any company – they’re thoughtfully looking for an opportunity that’s the right fit for them. What does this mean for employers hiring on Glassdoor? Fewer unqualified resumes to sift through, a shorter time to fill, and better hires who stay longer.

Glassdoor gets an employer’s jobs in front of millions of candidates who might not otherwise find them and gives them a platform to tell a compelling brand story at the highly influenceable time in which job seekers become informed candidates. By connecting the right applicants to the right jobs, Glassdoor delivers hires for employers who are an ideal fit who stay at the company longer.

[Related: Supercharge Your Recruiting With Glassdoor]

Fear: “Employer branding doesn’t actually result in more engaged candidates.”
Solution: 93% of job seekers today want to be informed about all aspects of a company prior to accepting a job offer. Therefore, there are people researching you on Glassdoor regardless of you partnering with us or not and there is an opportunity for you to take ownership of your presence here and tell your company story how you’d like.

The 57M job seekers doing their research on Glassdoor every month are the Informed Candidates employers want – the ones who are well-researched, engaged and turn out to be the right fit. These are the candidates you want. They’re your slam-dunks, your big wins, the shining beacons of talent who will make you look great – and make your company success skyrocket.

Fear: “What if I reach out to my employees for reviews and the ratings go down?”
Solution: Getting as many reviews as possible from as many different locations and departments is vital to a best-in-class Glassdoor strategy because only then will you be able to get the most accurate portrayal of what it’s like to work at your company.  If you increase the current employee’s share of voice, you’ll have a much better representation and sentiment about what it’s like to work at your company now!

[Related: Responding to Negative Reviews]

Fear: “How do you increase applicant quality? No one can do that.”
Solution: The aspirations of making a great hire and finding a perfect job are two sides of the same end-goal – and they become a reality for both employees and employers with Glassdoor. Why? Because Glassdoor has informed candidates.

The Informed Candidate is a person who is well-researched and engaged with your company.

Recruiting informed candidates on Glassdoor saves employers valuable time throughout the hiring process, reducing the number of unqualified resumes to sift through and speeding up the time to fill. Once they’re hired, they get onboarded faster, exhibit greater productivity, contribute to positive company culture, influence other great hires to come on board – and increase employee retention.

In every business sector, from tech and finance to healthcare, retail and manufacturing, companies of all sizes are turning to Glassdoor to find and hire informed candidates.

Fear: “I don’t want to sponsor jobs or engage with your platform because I don’t want to draw more visibility to our low company rating.”
Solution: Ignoring reviews about your company on Glassdoor—whether they’re positive, negative or a combination—is a lost opportunity to build trust with job seekers and employees alike.

Responding promptly, however, will not only demonstrate that transparency is valued by your organization but will pay dividends in your search for great talent.

Remember, there are people researching you on Glassdoor regardless of you partnering with us or not and there is an opportunity for you to take ownership of your presence here and tell your company story how you’d like.

[Related: Attract Great Candidate with Glassdoor Jobs Advertising]

Fear: “Glassdoor is a rant site.”
Solution: This is a common perspective. However, company ratings on Glassdoor are determined by recent employee feedback. Glassdoor calculates company ratings using a proprietary ratings algorithm, with an emphasis on recency of reviews. With this improvement, we’re giving job seekers and employers what they’ve asked of us – the freshest perspective on what it’s really like to work inside any company, according to employees.

That said, the average rating on our site is a 3.3 out of 5, and reviews are required to have a balance of pros, cons, and advice to management. Considering that a fraction of your company has written reviews, launching an employee engagement campaign with Glassdoor can make an immediate impact on your overall score.

Fear: “Glassdoor is too expensive.”
Solution: Every job seeker wants to find a job that’s uniquely right for them – a job that fits their life – and employers want to find the right people for the right jobs because the cost of replacing the wrong people is too high. For companies looking to hire, their challenge lies in attracting the right candidates who would be a good fit, finding enough of them, and doing it fast.

Our client data shows that Glassdoor averages the lowest cost per hire as compared to all other sources as studied by the Brandon Hall Group and TMP Worldwide. With your current hiring needs, this would make a significant impact on your bottom line.

New or small business? Glassdoor’s self-serve option provides a cost-effective, low-risk solution for those companies that are interested in recruiting informed candidates but may not see employer branding as part of their recruiting strategy.