If acquiring top talent is a major concern for your company, you’re not alone. According to Deloitte’s Global Human Capital Trends 2017 report, talent acquisition is now the third-most-important challenge companies face, with 81 percent of respondents calling it important or very important.
With 96 percent of job seekers saying it’s important to work for a company that embraces transparency, there’s no doubt that transparency is one of the keys to a successful talent acquisition strategy (Glassdoor, US Site Survey, Jan. 2016). Candidates want to find out what it’s really like to work at your company before applying, and want details that will help them at every stage of the job search process, from learning about open roles to negotiating offers.
In the introduction to our new book, Glassdoor for Dummies, Glassdoor CEO Robert Hohman writes, “By strategically leading your organization to embrace transparency, you’ll get the right people for your company faster and more accurately than you ever could before.”
Offering transparency is a founding principle of Glassdoor, and employers that embrace Glassdoor create a new relationship with employees and candidates alike by demonstrating that they care about the workplace experience. “Glassdoor feeds transparency at all stages of the job search, and we deliver the kind of candidates you want to hire and retain,” says Hohman.
Glassdoor for Dummies helps you navigate the various aspects of Glassdoor: setting up your employer profile, analyzing your Glassdoor metrics, benchmarking your company against competitors, and posting your open jobs. It also covers topics such as measuring your employer brand, streamlining your interview process, and responding to reviews. If you’re not getting the most out of Glassdoor, now is the time to start. Here are a few highlights:
Understand how job seekers use Glassdoor
When you put yourself in the candidate’s shoes, you’ll be able to see how your company is coming across and identify the most important action steps you can take. Chapter 2 of Glassdoor for Dummies explains how job seekers use Glassdoor to build a resume, find jobs, apply for jobs, research prospective employers and company culture, prepare for interviews, explore salaries and benefits, and navigate their career successfully. Looking at the profiles of your company and your employment competitors through these various job seeker lenses will give you a wider perspective that you can’t get by just reading your own reviews and ratings.
Take advantage of your Free Employer Account
The Glassdoor account gives you access to information that can help enhance both the candidate and employee experience. You can update your company profile for accuracy and to promote your employer brand message. Reviewing your reviews and metrics gives you a sense of where you’re doing well and where you need to improve. Responding to reviews sends employees and candidates the message that you take feedback seriously and are committed to transparency. And when you encourage reviews internally, the employees will sense your commitment to them, and candidates will have a better idea of what it’s like to work there, reducing “new buyer’s remorse.” A free Job Slots trial subscription can give you a sense of what it’s like to target your job ads to candidates who are already researching companies, not just job openings.
Incorporate Glassdoor into your hiring strategy
Your hiring strategy encompasses your descriptions and where you post them, your interview process, and how you measure your efforts. Chapter 4 shows how tracking metrics such as the number of job clicks and applicants, candidate quality and acceptance rates allows you diagnose several common problems with your hiring strategy – and then take the appropriate steps to address them.
Disorganized or inconsistent interviewing practices are a common pitfall for employers, so creating a structured interview process will help you identify more of the right candidates to join your team. Glassdoor interview reviews are one way of finding out what needs improvement in the candidate experience.
“Candidates appreciate when an organization is transparent,” says Hohman, “which is why it serves organizations to make transparency and openness a part of their recruiting strategy.” Download Glassdoor for Dummies today and start leveraging transparency to recruit more efficiently and effectively.