Millennials vs. Gen Z: What You Need to Know About Recruiting the Next Generation

A new decade is here, and 2020 marks a turning point not only in the calendar but also in the candidate pool for many companies, both large and small. Generation Z is the segment of people born in 1995 or later and experts predict that within 2020, they will account for over one-third of the U.S. population. This post-millennial generation is already the most racially and ethnically diverse, according to the Pew Research Center, and they are more internet savvy than any generation before them — after all, swiping a smartphone came as natural as walking and talking. Gen Z saw Uber and Tesla transform the way we travel, and wore Oculus and Google headsets to see true innovation. They’ve rallied for climate change,  LGBTQ rights and against gun violence: 60% say they want to have a positive impact on the world.

But what does this all mean for recruiting the next generation? How can talent professionals diversify their strategies to not only attract Baby Boomers and Millennials, but to also make room for the newbies entering the workforce?

Glassdoor has done the research for you and compiled it into one sharable infographic that you can bookmark, download, print, highlight or post to help you and your team stay ahead of the competition

Now if you’re thinking: “I’m far too busy to craft and execute different recruiting strategies for entry-level talent.” We completely understand. It’s tough to juggle all the demands that HR and recruiting have right now. However, it pays to understand the nuances between Millennials and Gen Z. While the differences might be small, they add up to distinctly different working habits. Furthermore, the Baby Boomer generation cannot be overlooked as they are the fastest-growing segment of the labor force and present a unique opportunity for creative recruiters. HR and talent acquisition decision-makers who keep these differences in mind are more likely to attract and retain top talent.

Keep in mind, all generations voraciously read online reviews – particularly those about a company they’re considering working for – and Glassdoor is the leading destination for them to find that information.


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