It’s a reality we all live with: Today’s employees are increasingly job hoppers, moving from position to position every few years in order to seek higher pay, a more senior title or perhaps more fulfillment. And according to a new survey from Glassdoor, the number of employees jumping ship will likely only increase in the next year.
Among 750 different recruiters, HR professionals and hiring managers polled in the U.S. and UK, 35 percent expect more employees to quit over the next 12 months, with nearly half (45 percent) saying that the primary reason is due to employees seeking higher salaries, followed by career advancement opportunities, benefits and location.
So, what exactly can your company do to prevent this churn? The best approach may be to inform candidates and set expectations and from the very beginning.
Embrace Salary Transparency
While including salary information in a job listing helps attract applicants — preliminary Glassdoor data shows that more job seekers click on and apply to jobs with salary estimates* — fewer than one in 10 online job postings include pay data. Additionally, over one-third (37 percent) of those involved in the hiring process say retention rates would significantly improve if new hires were better informed on salary during the hiring process.
Glassdoor has attempted to alleviate this pain point by including salary estimates in job listings — already, about 52 percent of Glassdoor’s U.S. job listings contain salary estimates, with international integration expected in the future. Employers can help align salary expectations even further by adding pay information in job descriptions and editing salary estimates to ensure the most accurate pay range.
[Learn More: Salary Estimates in Jobs: What Employers Need to Know ]
Show Off Your Culture
Salary is important — but it’s definitely not the only thing that job seekers are looking for.
“There is almost always going to be a rival firm that could potentially pay your best people more, but Glassdoor research and other third-party studies confirm that company culture matters more than pay as a driver of long-term employee satisfaction and engagement,” said Carmel Gavin, Chief Human Resources Officer at Glassdoor. “If you can improve your workplace culture and offer people career advancement opportunities, this will help you hold on to people longer.”
Highlighting your culture through channels like your career page, social media and Glassdoor profile is key to drawing in candidates, and perhaps even more importantly, allowing them to verify whether or not they are the right fit for your company.
[Learn More: Glassdoor For Dummies®]
The biggest takeaway? Informed candidates become more loyal employees. Before they even start at a company, job seekers want to make sure that their expectations regarding salary, culture, benefits and more will be met — after all, if they do that, they’re far less likely to seek out a different company to satisfy those expectations.
So right from the get-go, make sure you provide candidates with all of the information you can about the role and your company. If you do, you might just be able to buck the wave of attrition.
*Glassdoor Internal Data, August 2017