It's no secret that a well-defined employer brand is an essential part of building high-performing teams. Employers across industries are turning their focus to their employer brand to understand how they are perceived online and how that perception affects recruiting, hiring, retention, and more.
But have you ever seen the data that explains why? Today, we're bringing all the data behind this connection into one place to highlight the 15 most important employer brand statistics:
Employer Branding and Recruiting
By far, the most important outcome of having a strong employer brand is that prospective employees will be more inclined to consider your company when applying for jobs. Consider the following statistics and how much work candidates put into understanding your company long before you ever see their cover letter and resume:
- 86% of HR professionals surveyed indicated recruitment is becoming more like marketing
- 86% of employees and job seekers research company reviews and ratings to decide on where to apply for a job
- 75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand
- 86% of women and 67% of men in the United States wouldn't join a company with a bad reputation
- 68% of Millennials, 54% of Gen-Xers, and 48% of Boomers indicated they visit employer's social media properties specifically to evaluate the employer's brand
[Keep reading: What is employer branding?]
Employer Branding and Hiring
Employer branding is important during the hiring process, as well. Once a candidate has submitted their application for consideration, the employer brand you've built informs how they approach the interview process and negotiate the offer stage. Will a candidate appreciate your offer enough to leave their current employer? It might just come down to the reputation you've built as an employer.
- 50% of candidates say they wouldn't work for a company with a bad reputation, even for a pay increase
- 92% of people would consider changing jobs if offered a role with a company with an excellent corporate reputation
- A strong employer brand can reduce the cost per hire by as much as 50%
- A negative reputation can cost a company as much as 10% more per hire
[Keep reading: The ROI of Employer Branding]
Employer Branding and Retention
The impact of your employer brand doesn't end once a candidate accepts an offer and completes the onboarding process. The strength of your reputation carries through the hiring process and into the employee lifecycle. A strong employer brand in alignment with your company culture is a powerful force for reducing turnover, improving retention, and keeping employees engaged.
- Almost 30% of job seekers have left a job within the first 90 days of starting (indicating misalignment between the candidate and the employer brand)
- 7 out of 10 people surveyed indicated they had changed their opinion about a brand after seeing the company reply to a review
- Employee voice is three times more credible than the CEO's when it comes to talking about working conditions in that company
- Companies actively investing in employer brand can reduce turnover by as much as 28%
[Keep reading: Why Employer Brand Will Make or Break Your Post-COVID Retention & Hiring]
How your people feel about working at your company matters to the health of your business. Attract - and keep - in-demand talent by unlocking your Free Employer Profile today.