Why Does Your Company's Reputation Matter?

When was the last time you thought long and hard about your company’s reputation? With the rise in popularity of review sites like Glassdoor, odds are you’ve been forced to think more about your company’s reputation and how it’s affecting everything from your hiring process to your company culture. But really, why is your company’s reputation (and managing it) so important?
Here are a few reasons why you should care about your company’s reputation:
Potential candidates care
Sixty-nine percent of job seekers would not take a job with a company with a bad reputation, even if they were unemployed, according to Corporate Responsibility Magazine. Think about that for a second: over two-thirds of job seekers wouldn’t work for your company if they saw that you had a poor reputation online. And if people don’t want to work for you, hiring is going to be quite difficult. The more you invest in managing your reputation now, the easier it will be to hire quality candidates down the road.
Current employees and your company culture depend on it
Even more shocking, 84% would consider leaving their current jobs if offered another role with a company that had an excellent reputation. Worried about retaining your current employees? Up your reputation management game and really focus on listening to feedback, implementing change and making your current employees happy will help you retain them in the long-run.
Plus, 69% agree their perception of a company improves after seeing an employer respond to a review, so get a Glassdoor Free Employer account today and start managing your reputation!
Highlight key initiatives
There’s a large discrepancy between how great employers think they’re doing and what their employees actually think — and many companies are falling behind because of it. For example, 67% of job seekers find diversity incredibly important, and 57% of people think their company should be doing more to promote diversity initiatives. It’s a bad sign if your employees aren’t aware of programs you’re running — so communicate them! It’s your job to manage your reputation online so both current and prospective employees can see what you’re doing in certain areas to improve and what’s attractive about your company vs. your competition.
You can also learn more about the importance of reputation management in this blog post. Get started today!