If you’re reading the Glassdoor for Employers blog, odds are that you’re already passionate about continuing education and staying on top of the latest trends in your industry. But as you likely know, it’s not always easy to get the approval and budget needed to advance your knowledge, whether it’s through attending conferences, taking an online class or getting certified.
While this can be discouraging, it’s not impossible — far from it, in fact! The secret is to avoid positioning your request as a personal desire, and instead frame it as a business imperative. So if you want to attend Glassdoor Recruit, but aren’t quite sure how to articulate it, share the following five benefits of attending with your manager — and feel free to leverage the template at the end!
1. Learn How to Hire the Candidate of Tomorrow
Glassdoor’s vast repository of reviews, insights and other data means that we are uniquely well-suited to provide analysis on what candidates want and need. We consistently comb through this information to help us understand the job seeker’s journey, as well as the most important factors to them when considering where to apply and, ultimately, accept a role — and we will be sharing much of this research with the audience at Recruit.
We’ll talk about how organizations can go beyond posting a simple job description in order to attract job seekers and prove to them why your opportunity is the perfect fit. Recruiters from top companies will reveal the trends they’ve noticed in the labor market lately, and the strategies and tactics they’ve used to adapt to them. You’ll also hear straight from job seekers to learn what drives them, what their desired career path looks like and how to identify the most high-quality, highly-informed individuals. What’s more, you’ll hear from Glassdoor Chief Economist Dr. Andrew Chamberlain on why embracing and optimizing your mobile recruiting experience is (and will continue to be) key to your organization’s future, and how to do so.
2. Get a Sneak Peek at Glassdoor’s Upcoming Products & Innovations
Today’s talent acquisition landscape is drastically different than it was just ten years ago. In one of the tightest U.S. labor markets ever recorded, job seekers are in the driver’s seat — especially those with business-critical, specialized skills like data analysis, programming and familiarity with particular technologies and platforms. These candidates are increasingly looking for a career (not just a job!) that aligns with their values and goals.
Based on extensive research on these career-conscious candidates, Glassdoor has developed a number of exciting product updates and features. Leveraging artificial intelligence as well as more than a decade of proprietary data, these new and improved functionalities will help you hire the right people at the right time for the right price. Annie Pearl, Glassdoor’s Senior Vice President and Head of Product & Design, along with product team leads will walk Recruit attendees through several of these revolutionary new features to explain what they will consist of and teach attendees how to take full advantage of them to attract and retain quality hires.
3. Bolster Your Employer Brand
Because today’s job seekers have their virtual pick of the litter when choosing where to work, crafting and promoting a unique employer brand that differentiates your company from your competitors is more critical than ever. Just as marketing departments work hard to raise awareness of their consumer brand, so too must talent acquisition departments build an employer brand that clearly and compellingly communicates their unique employer value proposition.
Already, more than 67 million unique visitors come to Glassdoor each month to evaluate companies and apply to their open positions — so catching their attention through your Glassdoor profile is critical. At Recruit, we’ll have an entire breakout session dedicated to providing you with strategies and examples of how you can maximize your brand’s impact and clearly communicate your employer value proposition right where job seekers are already looking. Whether you’re an employer branding novice or a seasoned pro, you’re bound to discover valuable takeaways and advice that you can implement at your own company.
4. Learn What Drives a Great Culture
Nearly everyone in talent acquisition, human resources and even senior leadership now understands the importance of great company culture. Still, the concept of a strong culture is difficult to define and even harder to execute. To tackle this problem, the MIT Sloan School of Management and Glassdoor teamed up to create a quantifiable way of measuring culture with the Culture 500, a tool that ranks and compares hundreds of different corporate cultures. Even more importantly, the Culture 500 has identified which dimensions of culture are the most critical in creating a strong company culture.
Professor Donald Sull, Senior Lecturer at the MIT Sloan School of Management and the creator of the Culture 500, will be holding an exclusive session at Glassdoor Recruit where attendees will learn what the Big Nine cultural values are, the impact they have and how to encourage them at your organization.
5. Rub Elbows With Top Talent Acquisition Leaders
Just as important as the content of a conference is the networking potential — fortunately, Glassdoor Recruit brings together an all-star cast of talent acquisition leaders from all sorts of industries and locations. Previous speakers and attendees have included employees from companies like Amazon, Johnson & Johnson, Salesforce, T-Mobile, Slack, Anthem, Kellogg, WeWork and more. At Glassdoor Recruit, you’ll have the opportunity to get to know folks from companies like these, learn new talent acquisition ideas and strategies and trade valuable pieces of advice with one other.
A Template for Asking Your Boss to Go to Recruit
Now that you know what Recruit will offer, it’s time to get approval from your boss! Use the below template as a quick, easy way to make your case.
Hi [manager’s name],
As we’ve discussed before, some of our department’s major goals in the next year are to [goal #1], [goal #2] and [goal #3]. In order to meet these ambitious targets, I believe that learning new and innovative strategies, discussing best practices with industry leaders and building our team’s skill set will be critical — that’s why I’m hoping to attend Glassdoor Recruit.
Glassdoor Recruit will feature speakers and sessions that focus specifically on some of the challenges we’re encountering at [name of company], such as [challenge #1] and [challenge #2]. Recruit will cover a wide array of talent acquisition topics, from employer branding to diversity and inclusion to retention strategies and more. In particular, I think it would be especially beneficial to attend [name of session] in order to learn more about [subject].
There will even be experts who will share concrete research into the wants and needs of today’s candidates, which factors drive a strong company culture and how to optimize the mobile job application experience. Plus, Glassdoor leaders will be providing a preview of upcoming product updates and launches so that we can fully leverage the platform and get ahead of the competition.
Attending Recruit will allow me to learn this critical information, sharpen my skills and share my learnings with our whole team so that we can approach 2020 with confidence. Between travel, lodging and registration, I’ve estimated that the cost will be approximately $[dollar amount].
Please let me know what you think of my proposal, and thanks for your consideration! I’m happy to address any questions or concerns you may have.
Best of luck — we look forward to seeing you at Glassdoor Recruit!