Why Employer Branding Videos Work

The explosion in online video thanks to high-speed data connections on smartphones has radically shifted consumption away from text- and image-based content. As of May 2016, YouTube reported more than 1 billion users; growth in viewing time is up at least 50 percent each of the past three years. For 2015, Cisco reported 55 percent…

Create a Corporate Culture Framework That Works for Your Business

Post-college, many Millennials are faced with the same, tedious and often-overwhelming question: “Who am I?” This unnerving inquiry is quickly followed by further self-imposed interrogation. “What am I passionate about?” or, “What separates me from the rest of the pack?” The answers to these questions are messy – and for good reason. People are complex, as…

4 Absurd Myths About Employment Branding

In 2016, I’ve decided to make it my mission in life to prove that employment branding is not hard to do. In the last two years, there’s been so much talk about the need to do Employment Branding, every recruiter, hiring manager and HR leader is feeling the pressure. Their first complaint? “Branding is a…

The Importance of Building your Personal Brand

The concept of developing your personal brand can be elusive, especially to early stage professionals. How do you define personal brand, and why is it important? In layman’s terms, a personal brand is how people describe you and think about you when you’re not around. Your personal brand is not necessarily dictated by your title…

Glassdoor's 2015 Recruiting Metrics: Revealed

It’s planning time! It’s time to figure out your 2016 recruiting goals, strategies and tactics. It’s also time to nail down the budget and resources you need to hit those goals. And of course, you aren’t done until you’ve convinced your boss that your budget requests are reasonable. Last year, we published our complete 2014 Recruiting Budget for…

4 Ways to Leverage Marketing for Employment Branding

HR and talent acquisition pros probably didn’t consider marketing as a must-have skill when pursuing their career. Yes, in essence, recruiters have to market jobs in an alluring way when posting openings and throughout the candidate experience. That used to be the extent of it… until recently. The digital age has caused the need for…

Build Your Social Brand: Engaging Millennials As Storytellers

By now, you’re probably well aware of the many advantages of having great company stories posted about employers on sites such as Glassdoor. Employees are a company’s frontline advocates; nobody can transmit an employer’s internal reputation as well as an employee can. My colleague, Sarah Clayton, EVP of Weber Shandwick’s Employee Engagement & Change Management…

A Sneak Peek Into #GDSummit!

This Friday, Glassdoor is hosting our second annual Employer Branding Summit in San Francisco. The event sold out back in April, but don’t cry – we’re streaming the event live to a global audience for free! Register here to pop in and out throughout the day beginning at 7am PST/10am EST and get access to…