How to Get Your Company Featured on the Glassdoor Blog

Over the past few months, we have highlighted companies each week on the Glassdoor Blog that are currently hiring. These listicles (get it: list + article) have been wildly popular with job seekers and employees thanks to our email newsletter, social media and interest from the news media. Plus, many employers have seen an instant…

Employer Branding, Meet Content Marketing

Glassdoor’s own Alicia Garibaldi joined Salesforce’s Marketing Cloudcast this week to discuss how employers can use content marketing to attract top talent. The associate director of B2B Marketing shared key details and strategies, and her unique approach to using content for recruiting with hosts Heike Young and Joel Book. You can listen to the full…

How To Create Content for Social Recruiting Purposes

As Recruiting and HR professionals, our main objective is to find qualified, valuable job candidates to fill the hiring funnel. To those outside our department this can seem simple – just post a job description and see the qualified candidates roll in. We all know that the reality is much different. With so many desirable…

How to Use an EVP to Create the Perfect Content Strategy

This post originally appeared on Southerly’s blog. You’ve taken the steps to develop a quality, attractive employee value proposition (EVP). Well done! Creating this is the first step towards marketing yourself and finding the right candidates for your company. But as the old adage goes, it’s what you do with it that counts. So, what…

Content is King, Distribution is Queen: Content Marketing for Recruitment

There’s a lot of buzz about content in the recruitment industry. But content isn’t new; company websites have featured articles, images, videos and job descriptions for years. The buzz surrounds how content has evolved to include a more prevalent use of video, infographics and audio (let’s not forget the social realm of tweets, status updates…