Building an Employer Brand From Scratch

“Your brand is what people say about you when you’re not in the room,” said Amazon.com founder Jeff Bezos. In other words, your company already has an employer brand, whether or not it has made any efforts to define it and communicate it are another story. The importance of your employer brand In today’s candidate-driven…

What You Can Measure on Glassdoor

With a Glassdoor Free Employer Account, you gain access to a fountain of analytics, intelligence and trends in your Employer Center. Curious to know which tools you could be taking advantage of? Here’s what you can measure on Glassdoor: 1. Your employer brand and reputation. Manage your employer brand and reputation on Glassdoor by monitoring…

Why Employer Branding Videos Work

The explosion in online video thanks to high-speed data connections on smartphones has radically shifted consumption away from text- and image-based content. As of May 2016, YouTube reported more than 1 billion users; growth in viewing time is up at least 50 percent each of the past three years. For 2015, Cisco reported 55 percent…

Say "Thank You!" 2nd of 5 Tips for Responding to Glassdoor Reviews

In part one of our series on the art of responding to Glassdoor reviews, we touted the employer benefits of answering promptly. This week we discuss the importance of saying thank you. Handing out props for positive comments should be a no-brainer, right? Unfortunately, 83% of organizations suffer from “a deficit of recognition,” according to…

Say "Thank You!" 2nd of 5 Tips for Responding to Glassdoor Reviews

In part one of our series on the art of responding to Glassdoor reviews, we touted the employer benefits of answering promptly. This week we discuss the importance of saying thank you. Handing out props for positive comments should be a no-brainer, right? Unfortunately, 83% of organizations suffer from “a deficit of recognition,” according to…

Why Photos Are a Must for Your Employer Brand

As social media has become the leading way of connecting with others and with brands, photo sharing has become the choice method for making social and emotional connections. As a result, your company simply can’t build an authentic employer brand without photos. Find out how photo sharing is an important part of any employment branding…