Building an Employer Brand From Scratch

“Your brand is what people say about you when you’re not in the room,” said Amazon.com founder Jeff Bezos. In other words, your company already has an employer brand, whether or not it has made any efforts to define it and communicate it are another story. The importance of your employer brand In today’s candidate-driven…

How to Master the Art of Responding to Glassdoor Reviews, According to Uber

One of the biggest misconceptions employers have about Glassdoor reviews is that they’re a one-way conversation — that a company’s reputation is entirely dependent on what employees say about them, with no room for the company itself to weigh in. But the truth is, Glassdoor reviews present a huge opportunity for employers to have a…

Talent Analytics 101: How to Interpret Your Data in 2018

What’s your cost-per-hire? As of 2015, the average cost-per-hire for American employers was $4,000. If your company isn’t keeping track of data like this, they may be missing out on other crucial insights that can help guide the hiring process. As recruiting becomes increasingly data-driven, it is important for employers to understand how they can…

5 Steps to Building a 5-Star Employer Brand Using Glassdoor

Recognized by Glassdoor as a “Best Place to Work” two years in a row, E. & J. Gallo Winery couldn’t be prouder of its employees. As the largest family-owned winery in the world with over 100 brands, Gallo is committed to driving innovation, sustainability and fostering a culture of collaboration. Even at 85 years old, at Gallo, it feels…

How Brand Advocacy Can Help You Drive Recruiting & Retention

Today’s businesses are facing a severe dearth of both qualified candidates and employee engagement. As leaders, we’re forced to contend with symptoms that cost us money and our best talent at the same time. According to a recent survey from Glassdoor, 78 percent of hiring decision-makers report that candidates respond to recruiter emails at a much…

How Brand Advocacy Can Help You Drive Recruiting & Retention

Today’s businesses are facing a severe dearth of both qualified candidates and employee engagement. As leaders, we’re forced to contend with symptoms that cost us money and our best talent at the same time. According to a recent survey from Glassdoor, 78 percent of hiring decision-makers report that candidates respond to recruiter emails at a much…