Tag: Marketing

6 Top Takeaways from the Smashfly 2018 Recruitment Marketing Ideabook

We look forward to the annual release of the Smashfly Recruitment Marketing Ideabook. This year’s edition gathers a brilliant...
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5 Articles Staffing Professionals Should Read Right Now

The staffing industry is fast paced and constantly evolving. To stay on your game, remain competitive in the hiring space, and ...
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Employer Branding, Meet Content Marketing

Glassdoor’s own Alicia Garibaldi joined Salesforce’s Marketing Cloudcast this week to discuss how employers can use content...
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Marketing Manager Job Description

Marketing Manager is one of the most clicked on marketing job titles on Glassdoor (Glassdoor Site Data, August 2016). Writing a...
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5 Ways to Engage Employees and Win New Customers

What does it take to be a customer-focused company? Consistently high ratings for customer service are not just the result of b...
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Recruiting Marketers: What, Where and How

Where have all the marketing professionals gone? According to a study conducted by Pew Research, one-third of job seekers claim...
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How to Recruit A Marketing Manager

Hold the ping-pong tables and video games: recruiting for marketing roles shouldn’t rely on happy hours or entertainment in t...
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Whose Job is Employer Branding?

A positive employer brand is essential for creating an engaged workforce. According to Aberdeen, companies with employee engage...
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Key Takeaways from Power Panel: A Deep Dive into Talent Analytics

Talent analytics is more than a buzzword—it’s the driving force behind employer branding at forward-thinking organizations....
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How to Recruit Marketers

The people on your marketing team can make a big difference in your company’s level of recognition—and directly affect sale...
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How Smart HR Pros Are Becoming Better Marketers

When I started my tech marketing career in earnest in the early 1990s, to be honest, I rarely looked across the aisle...
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Your Next Employment Marketing Weapon: Culture

As an army brat, I spent a ton of time listening to my parents talk about field operation strategy as they pursued...
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