17 Truly Inspiring Company Vision and Mission Statement Examples

Where does customer loyalty come from? Think about those brands that you purchase from over and over, even when there are cheaper options out there. Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for suggestions?…

How a Mission Statement Can Help You Hire Right

Do you have a mission statement for your small business? If so, is it tucked away in a drawer somewhere, or is it posted prominently in your business? Or perhaps it doesn’t need to be visible, because you and your employees know it by heart. A mission statement sums up (ideally in one or two…

Enlist Your Employees in Employer Branding

In the fierce competition for qualified employees, strong employer branding is one of a small business owner’s best strategies. But did you realize how helpful your existing employees can be in helping you build—and disseminate—a great employer brand? Here are some ideas for enlisting your employees in employer branding. Make sure all employees know your…

Why Employees Must Know The Company Mission—And What To Do If They Don’t

Companies exist for a reason yet many of their employees don’t know what that reason actually is. According to a recent survey by staffing firm Robert Half International, one-third of CFOs said their employees weren’t that aware or not at all aware of the company’s overall objectives. “It’s like sending a football team out to…