Why Glassdoor Became a Core Channel for Communicating With Prospective Employees

At Randstad, we’ve been using Glassdoor for a number of years, predominantly for employer branding and employee engagement, and it has become an influential channel for us. In the beginning, we saw Glassdoor as a ‘nice to have,’ but didn’t pay too much attention to it, if I’m honest. Around three years ago, the volume…