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Learn how to leverage employer branding from the experts

Cultivate your company brand to attract the best candidates.

Employer Branding (əmˈploiər brand-ing)

The discipline of defining, developing and managing a company’s reputation as an employer.

Most job seekers read at least 7 reviews before forming an opinion of a company (Glassdoor U.S. Site Survey, January 2016). If you don’t take the time to cultivate your company’s reputation, your employees and prospective candidates will do it for you.

Take action with these resources and start recruiting the best the talent market has to offer.

These resources will help you:
  • Optimize your recruiting strategy
  • Stay in the know on industry trends
  • Manage and improve company culture
  • Measure the results of your efforts


From the latest news in the employment space to actionable advice on how to recruit and retain the best talent, our Employer Blog has you covered. Here are some of our favorite posts:

7 Simple KPIs for Measuring Your Employer Brand

A strong employer brand is the foundation of an engaged workplace and an effective recruitment strategy. Read our 7 simple KPIs for measuring your employer brand.

5 Tips to Improve Your Employer Brand

A new study shows that job seekers are much more interested in submitting their resumes to employers with positive online employee reviews. Learn how to improve your employer brand with our 5 tips.

How to Build an Effective Employer Value Proposition

Getting approval from your team to develop an employer branding initiative can be difficult. Learn how to build an effective employer value proposition so you can take control of your employer brand.

7 Amazing Employer Brand Videos on Glassdoor

In today’s candidate-driven market, a positive, well-defined employer brand is essential to attracting and retaining top talent. Watch 7 amazing employer brand videos now.


Our eBooks are designed to be helpful companions on your quest to build the best employer brand you can. Get started with some of our most popular:

Employer Branding for Dummies

The secrets to building an employer brand that attracts top talent.

Complete Guide to Employee Engagement Activities

HR stats for the resourceful recruiter.

Hiring? Post multiple jobs for the price of a single job post.