Employer Branding

Make a great first impression

Your Glassdoor profile may be someone’s only exposure to your company. Make the most of it.

Create an enhanced profile

Tell your company story.

Manage

Feature and respond to employee reviews
Update basic company info
Enhance your brand with your own photos and videos

Measure

Monitor your profile traffic
Understand your candidate demographic
Discover what other companies' candidates are looking at

Compete

Target jobs on competitor profiles
Benchmark your employer brand against competitors'
Own your profile to protect it from competitor job ads

Manage

Feature and respond to employee reviews
Update basic company info
Enhance your brand with your own photos and videos

Measure

Monitor your profile traffic
Understand your candidate demographic
Discover what other companies' candidates are looking at

Compete

Target jobs on competitor profiles
Benchmark your employer brand against competitors'
Own your profile to protect it from competitor job ads

A majority of candidates read at least 5 reviews before forming an opinion about a company.*

Respond to Reviews

Job seekers want to hear your voice

Responding to reviews is a way to show them who you are and what you stand for. It provides transparency and gives people confidence in your company.

Brand Advertising

Reach the talent you’re looking for

Brand advertising helps you tell your company story to the candidates you’re searching for—even if they're not searching for you. Our brand ads allow you to target audiences on the Glassdoor platform and across the internet.

Recommended Blog Posts

How Employer Branding Can Solve Your Recruiting Challenges

9 Employer Branding Strategies You Can Do on Glassdoor Today

10 Free Ways to Improve Your Employer Brand

3 Employer Branding Case Studies

Explore our Resource Library

Best Places to Work

How Being on Glassdoor's Best Places to Work List Pays Off

Employee Retention & Benefits

8 Engagement Templates to Encourage Employee Reviews on Glassdoor

Hiring & Recruiting

Culture Codes of Best Places to Work

Employee Retention & Benefits

Employee Engagement Checklist and Calendar

Employer Branding

Guide to Diversity and Inclusion in the Workplace

Citations

*Glassdoor U.S. Site Survey, November 2019