Employee engagement tips and strategies to attract new talent.
Your organization’s most valuable resource is its workforce and “organizational transparency” is having a profound impact on every company’s ability to now attract and retain top talent. Nearly nine in ten executives (85%) rated engagement as an important (38%) or very important (48%) priority for their companies.*
Modern job seekers expect an “inside look” at a company – including culture, interview process, work/life balance, management reputation and salary information. Acknowledging and leveraging the feedback of your employees via a formal employee engagement strategy can improve your employer brand and influence how your company is perceived by job seekers and even investors. Boosting employee satisfaction by one Glassdoor rating point raises the market value of a company by 7.9%.**
75% of global consumers depend on conversations with peers to help them make important decisions, overcome concerns or warn them about risks.***
Engaging employees can create and mobilize an army of “brand ambassadors,” who can positively shape your employer brand. A strong employer brand results in higher quality candidates — in fact, employer surveys show that candidates from Glassdoor are twice as qualified as candidates from traditional job boards because they actively research companies and thus apply to jobs that are a better fit for them both in terms of culture and skillset.
Signing up for a Glassdoor Free Employer Account is a great way to monitor your reputation and measure employee satisfaction, including the percentage of employees who would recommend the company to a friend.
Actively encouraging your employees to leave company reviews or post photos on your Glassdoor company profile is a great way to get your employees to champion your company culture and tell job seekers why they would enjoy working in your organization.
* Deloitte, Global Human Capital Trends, February 2016
** Journal of Corporate Finance, 2015
*** Edelman, 2016 Global Trust Barometer, January 2016