How to improve your employer brand with Glassdoor.
"Why work for us!" To compete in the talent war, you need to stand out from the pack to ensure your voice is heard. When making a decision on where to apply for a job, 84% of employed adults/job seekers say the reputation of a company as an employer of choice is very/somewhat important.*
In today’s era of transparency, it’s critical to tell your company story, not only to prospective candidates and current employees, but also to the wider business community of investors, partners and even customers.
Signing up for a Glassdoor Free Employer Account will help you take control of your Glassdoor profile. Your Free Employer Account allows to you to respond to reviews, showcase your company, and connect directly with our community of tens of millions of job seekers every month. 3 in 4 (74%) Glassdoor users are more likely to apply to a job if the employer actively manages its employer brand (e.g. responds to reviews, updates their profile, shares updates on the culture and work environment).**
A Glassdoor Enhanced Profile allows you to customize your Glassdoor company profile with your messages, photos, videos, and social media content. You can also monitor activity such as your company rating, CEO approval score, and employee reviews – you can even see how your efforts stack up against your competition.***
* Glassdoor online survey conducted in the US by Harris Poll, March 30-April 3, 2017. Job seekers are defined as adults who are currently unemployed but looking for a job
** Glassdoor.com US Site Survey, August 2016
*** Available in some packages