In today’s digitally sophisticated world, you are expected to be visible, everywhere. And, this includes information about your company, from the leadership at the helm to the recent initiatives you have undertaken.
With a Glassdoor Free Employer Account, you can carve a multidimensional profile that showcases all of that, and more. Here are five ways:
1. Market Your Company’s Value, in Real Time
It’s easy to go from blank-slate blah to an engagingly branded profile. With a few clicks of the mouse, you can follow the prompts in a Glassdoor Free Employer Account to weave in your website link, location, industry and corporate logo. You may also verify your CEO’s name, number of employees and year founded, further fortifying organizational value and brand.
Flesh out the robust About Your Company section to introduce your business’s ‘why’ and ‘what’ to job seekers, as well as your mission statement. You may also want to include popular benefits and perks to further attract right-fit job seekers. And bring your workplace culture alive by displaying company photos and regularly engaging with your audience through the Community Contributions (social media status update) feature.
2. Take the Reins of Your Reviews
While the idea of current and former employee reviews may spur a visceral mixed-bag response from some companies, active careerists eagerly seek them out, so why not take the reins of yours? Whether purposely seeking a role or being recruited by your company, job seekers will more than likely land at your Glassdoor account, and what will they discover?
3 out of 4 (75%) Glassdoor users agree they are more likely to apply to an open job if the employer is active on Glassdoor (e.g. responds to reviews, updates their profile, shares updates on the culture and work environment).1
A majority (65%+) of Glassdoor users read at least 5 reviews before forming an opinion of a company.1
Proactively manage your reviews and invite others to monitor your reputation. Respond directly to employee perspectives to reveal your transparency and willingness to address both the positive and negative comments.
The opportunity to embrace employee feedback abounds: learn what employees value about your company culture, leadership style and opportunities for advancement (or lack thereof) abounds. You may also vet actionable advice to implement into your interview or recruiting process or some other area of opportunity.
3. Gain Competitive Intelligence
Wondering how you fare versus your competitors? Are job seekers exiting your Glassdoor profile to visit someone else’s page? A Free Employer Account provides competitive marketplace intelligence, painting an accurate picture of the companies with which you compete for talent. It also enables you to see how you stack up against other industry leaders.
4. Refine Your Recruiting Marketing
Leverage Glassdoor’s data intelligence to further refine your recruiting strategies. Gain access to powerful employer brand analytics such as:
- Follower Analytics
- Candidate Awareness Trends
- Top Clicked Job Titles
- Candidate Demographics, (from gender and education to years of experience)
5. Propel Your Job Titles and Descriptions to the Next Level
Job titles and descriptions can be either magnetic or problematic. To ensure yours are the former, create a Glassdoor Free Employer Account to unearth which jobs are being clicked on most frequently and which job descriptions perform best (and worst).
Take charge of your employee brand today or others will control it for you. Savvy organizations are shaping their value-add stories on social media sites, including Glassdoor. Be the author of your own story! Sign up for a Free Employer Account.
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1. Source: Glassdoor.com U.S. Site Survey, November 2019