5 Ways Glassdoor Helps Lower Recruiting Costs - Glassdoor for Employers

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5 Ways Glassdoor Helps Lower Recruiting Costs

In a job seeker’s labor market, a recruiter’s work is never done – open requisitions take longer and longer to close, while new ones open up in the meantime. And with an ever-growing roster of positions to fill, your budget can dwindle fast, which means it’s time to prioritize cost-effective solutions.

Here are The 5 Glassdoor Factors that help you get more out of your existing recruiting spend.

1. Attract Great People Faster

Looking for the right hire takes time and it’s challenging. In fact, 76% of hiring decision-makers say attracting quality candidates is their number one challenge.1 Speeding up the process saves many hours of screening and interviewing, which spares you thousands of dollars and allows your teams to get back to peak productivity sooner.

2. Empower Your Employees

By actively building and showcasing your company culture and giving voice to your people on Glassdoor, you increase the likelihood of developing strong employer brand advocates. And those same people are more likely to make great referrals and spread word-of-mouth recommendations for working at your company – an excellent way to save money on recruitment efforts.

3. Ensure a Mutual Fit

You’ll save the most money if you only have to recruit once for a single job opening. It’s always a good sign when a candidate has researched your company on Glassdoor. It shows that this person has taken initiative to learn more about your workplace culture and – even more importantly – that they have opted in to your mission and values.

4. Embrace Internal Hiring

One way for businesses to keep employees satisfied and committed is through employee growth and professional development initiatives. Not only that, but when future employees see evidence on Glassdoor that your company promotes from within, it can be a motivating factor in saying “yes” to an offer. By taking a proactive approach to your employee growth and professional development strategies, you not only mitigate employee turnover and drive more productivity – you boost recruitment success.

5. Retain Your Best People

Retention is an integral part of recruiting savings. The candidates who apply to jobs at Glassdoor have already done their research on a company and, as a result, are more likely to be qualified and have the right expectations. With turnover costing about one-third of an employee’s salary, this can lead to serious savings over time.6

To get involved in the conversation on Glassdoor and start managing and promoting your employer brand, unlock your free employer profile.


  1. Source: Aptitude Research Partners, 2017, U.S./UK
  2. Source: Data analysis of 12M applications 7/1/16-12/31/17 from leading ATS provider Greenhouse comparing application-to-hire ratios for Glassdoor vs. other job sites.
  3. Source: Glassdoor Internal Data, Oct 2018 - Apr 2019
  4. Source: Among those surveyed in the Glassdoor/Harris Poll, Sept 2019, U.S.
  5. Source: Glassdoor U.S. Site Survey, November 2019; “active on Glassdoor” meaning: responds to reviews, updates their profile, shares updates on the culture and work environment.
  6. Source: Work Institute 2017 Retention Report
  7. Source: Glassdoor Research, December 2019, US, 15% higher retention rate compared to non-Glassdoor users, 4-year average