Not Just Any Job Seeker: How to Attract the Career-Minded Candidate
There’s a new kind of job seeker — a career-conscious job seeker who’s not just looking for the hottest new job but an inspiring career path. And that’s the kind of employee you want to hire.
Companies look for career-conscious employees because self-motivated people tend to make the best team members. They show up on time, and typically perform far higher than expected. These are the people who go home and read books about their industry not only because they want to succeed in their field, but because they truly love it. And from a financial standpoint, career-conscious employees make a lot of sense because they’re more likely to be engaged and highly productive — and stay with the company longer than a candidate less motivated by career trajectory.
So, how can you attract such a valuable job seeker to your organization? In general, career-conscious job seekers have a vision for their future, which gives them the motivation to learn and grow. So to attract them, you must appeal to their future, not just the present.
Here are 4 Ways to Attract Career-Conscious Job Seekers:
1. Showcase a Culture of Learning
Employees often leave a company when they feel they have learned all they can in their current job and want to seek new challenges. While a consistent paycheck is one reason for staying with a current employer, career-conscious employees want more. To attract career-conscious job seekers, it’s important to create a culture of learning, provide opportunities for career growth — and showcase those offerings on your Glassdoor profile.
2. Be Clear on Your Mission
Career-conscious job seekers don’t want to work for just any company. Today’s employees, particularly millennials, want to work for a company that has a clear mission and purpose. They want to feel like they’re making a difference when they go to work. Consider finding a cause that aligns with your core mission as a company and showcasing how you’re giving back to the community on your Glassdoor profile. The more publicized your Corporate Social Responsibility initiatives are, the more career-conscious candidates you’ll attract.
3. Showcase Customized Benefits
High pay alone may not be enough to attract or keep career-conscious candidates. They may be looking for jobs that offer other benefits like work-life balance. It’s important to position yourself as a company that cares for its people and offers benefits that meet employees’ needs. Be sure to have a solid understanding of the benefits that mean the most to your people, whether it’s remote work opportunities, a flexible schedule, or unlimited PTO (paid time off).
4. Demonstrate Clear Career Paths
Finally: the most important thing for attracting career-conscious job seekers is offering a solid and promising career trajectory at your company. They will actively seek out employers that can demonstrate meaningful, real, upward-focused growth opportunities. Employee testimonials on Glassdoor are a critical part of showing job seekers that your company offers career growth. Consider prompting employees who have been promoted to submit a review on Glassdoor about having advanced in their career from the time they started working there.
Remember, the candidate of tomorrow isn’t going to be wowed simply by a job description. They’re looking for a career that challenges and motivates them, and a company that is innovating and investing in culture. They are proactive about their career, not just the next job. They aren’t afraid to change jobs to move their career forward faster. However, they are more likely to move to a company that’s a better cultural fit; one that values transparency. If you want the best, use Glassdoor to hire quality candidates faster.
To get involved in the conversation on Glassdoor and start managing and promoting your employer brand, unlock your free employer profile.